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I want to give viewers the freedom to 
interpret my images in their own way. — Takeshi Nemoto
Although Takeshi Nemoto is best known for his work in advertising and commercial photography, he also lectures at the Nippon Photography Institute and is a frequent contributor to photo-enthusiast magazines.
"After considering all my options, I chose the E-1."

Everything that passes before our eyes, whether in the natural or the human world has a color. But even if something is red, for example, it could be seen as a subdued red, a blazing red, a passionate red, or a warm red . . . the possibilities are endless. That's why when I take a shot, I never try to impose the way I perceive a color on the mind of the viewer. I always want people to throw away preconceived ideas and appreciate a photograph with their mind's eye. This was probably the driving force behind my decision to concentrate on black and white photography. But at the dawn of the digital era, I faced a problem: I couldn't decide which camera I should use to realize the full potential of monochrome photography. After considering all my options, I chose the E-1.

The way in which information about luminance is acquired is a crucial factor in achieving successful monochrome images. With the E-1, exceptionally smooth, faithful rendering of tonal gradations enables expression of even the most delicate textures. Better still, any noise in the image data tends to have a bluish tone, which in my mind is a real advantage because it plays a big role in creating a rich sense of depth. By making the most of these valuable characteristics and using different filters, I'm able to capture images with the same distinctive attributes as those provided by film. And I think these photos precisely reflect my photographic intentions.


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The Four Thirds System ― A Global Standard in Digital Imaging Performance and Mobility The Four Thirds System
The Four Thirds System is a global open standard for the design of all-digital SLR camera bodies and lenses. Conceived to realize the highest photographic ideals in a digital age, it brings greater choice to consumers, and is a living example of our corporate slogan, “Your Vision, Our Future,” in action.
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