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Images are the realization of a desire, a means of expressing the ineffable. - Yosuke Ito
Yosuke Ito Yosuke Ito's portraits have appeared widely in advertisements and magazines throughout his career. Combining digital photography and illustration, he continues to expand the expressive potential of digital imaging.
"Combining photographs and drawings, I call my early works 'photo illustrations.'"

My father, uncle, and several other family members were graphic designers, so I initially wanted to be one, too. But I gave up that idea in high school when I realized that you needed to have a real talent for sketching if you expected to make it as a designer. Up until that point, I hadn't really taken many photographs, but since photography is closely related to the design industry, it seemed a logical choice.

After graduating from university, I worked at a production company for about a year before being hired as an assistant to the photographer Hideki Fujii. His style leaned towards the artistic, and I found myself strongly drawn to it. This is reflected in what I call "photo illustrations," works that combine photographs and drawings.

After about six years with Mr. Fujii, I went freelance in 1987. I was mainly shooting commercial photos for advertisements at the time, but I continued working on my photo illustrations, which is what I really wanted to do. I'd become a photographer, but somewhere in the back of my mind I still had the desire to be a designer. Then, 10 years or so after I'd gone freelance, digital cameras appeared. Up until then, when I worked with film cameras, the results always seemed similar to Mr. Fujii's pieces. But with digital cameras, I found my work going in new directions, and I immediately took to them. Since then, I've created most of my works using Adobe® Photoshop®, which requires considerable investment in equipment, and even more on cameras. For me, a digital camera is merely a tool for initial data input, after which processing becomes the major focus.

I have put a great deal of effort into the study of digital technologies. My basic stance is to take full responsibility up to and including digital processing, so that when I finish a piece, it is completely ready for printing.


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