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• CSR / Environmental Activities Top

In December 2007, Olympus was an exhibitor at the Eco-Products 2007 Exhibition at the Tokyo Big Site, Japans biggest general exhibition of environment-related products. The theme for the Olympus booth was "Discovering the Circle of Ecology with Olympus." The aim was to help visitors learn about harmony with the natural environment and the importance of environmental responsibility in manufacturing, through exhibits covering the Olympus Group's environmental initiatives, Eco-products and CSR activities.

The exhibit consisted of three areas in which visitors were able to enjoy hands-on experience of products relating to specific themes. The "Circle of the Natural Environment and Life" area focused on cycles linking the food chain and various substances. The "Circle of Manufacturing and Ecology" area showed the relevance of environmental technologies and care for the environment to the lifecycles of Olympus products. The "Circle of Eco-Products and Society" presented social contribution initiatives by Olympus, including Olympus products that embody the Olympus commitment to social contribution and care for the environment.

The exhibition as a whole attracted a total of approximately 160,000 visitors, an increase of 10,000 over the previous year's total. The Olympus booth was extremely popular.

Children listen attentively as a staff member explains the circle of the natural environmental and life.	Olympus booth

On September 6, 2008, 101 employees of Aomori Olympus Co., Ltd., including its president, Kazuhisa Otani, participated in a tree-planting project in the Shirakami Mountains. The group planted 200 beech trees.

Designated as a World Heritage site, the Shirakami Mountains are home to a wide array of flora and fauna. The ecology of the region depends upon a natural beech forest. The aim of the project is to preserve this wonderful natural heritage for future generations by restoring beech forest to areas previously used for cedar plantations.

Under the guidance of the Shirakami Mountains Preservation Society, participants learned about the natural environment of beech forests and the Shirakami Mountains. The project provided an opportunity to think about environmental problems and the importance of protecting nature.

Participants in a tree-planting program	Planting trees

• Aomori Olympus Efforts(Only in Japanese)

In addition to our efforts to minimize environmental burdens resulting from our own activities, we at the Olympus Group also believe that initiatives to inform people both within our own organization and the general public about environmental problems and encourage people to take action on those problems are an important component of our social and environmental contribution. As part of these activities, Olympus has launched the "Global Warming Witness-Mitsuaki Iwago Special" website featuring global warming.

The purpose of this website is to inform the public about the effects of global warming, as observed by wildlife photographer Mr. Mitsuaki Iwago, and to express the importance of the natural environment to future generations by permanently preserving images that portray the Earth as it exists today. This concept has been supported by WWF Japan^Note1, a non-governmental environmental protection organization. Contributions by WWF Japan have included the editorial supervision of the sites content and the provision of information about the impact of global warming on wildlife.

• To "Global Warming Witness(GWW)- Iwago Special Site"

Note1: WWF, or the World Wide Fund for Nature, is one of the worlds largest organizations concerned with the protection of nature. It is active in approximately 100 countries and has the support of over 5 million people. WWF was founded in 1961 to protect endangered wild animals around the world. Currently, WWF is engaged in protecting nature in a wider sense with the inclusion of environmental problems, such as global warming and toxic chemical pollution, and the promotion of the sustainable use of resources obtained from nature. Its ultimate goal is to realize a new society where people and the earth can coexist in harmony.

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