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Olympus Eco-Products : Compact Digital Camera µ 720SW/725SW /Stylus 720SW/725SW*1

This versatile, compact digital camera is designed with the signature style and performance for which the µseries / Stylus line is renowned with the added benefits of Shock (It passed the test for shockproof to 5 ft. *2), Waterproof technology (waterproof to 10 ft.*3) and Dust reduction system(*4). It is perfect for any situation, durable enough for shooting in any conditions including outdoor activities. Equipped with various functions, the 720SW is an environmentally-conscious product - saving resource, saving energy and restricting to use hazardous substances according to the Environmental-related Substances Used in Product Control Rules.

*1The product name "Stylus" is used only in America's.
*2The test was conducted based on our own standard which complies with the MIL Standard 810F Method 516.5 Selecting Procedure IV. Please note that the shockproof does not guarantee that the 720SW will never be damaged or go out of order.
*3Equivalent to JIS IPX-8 (Based on the testing method of our company)

*4Equivalent to JIS IPX-6 (Based on the testing method of our company)

Major Features as Eco-Products

µ 720SW

Designed for shooting in outdoor conditions - waterproof and dustproof
With the waterproof*1 to 10 ft., users can easily bring cameras either in the pool or in the ocean and enjoy taking pictures of people, fish and coral refs during snorkeling. The dust reduction system protects the camera from dirt or sands on the beach or other dusty places*2. It is also easy to take care for.

*1 Equivalent to JIS IPX-8 (Based on a testing method of our company)
*2 Equivalent to JIS IPX-6 (Based on a testing method of our company)

Resistance to shock - the construction absorbs impact brought on by a drop
Due to the adoption of electric board suspension and the materials with both shock absorbing and high stiffness, the camera has durable exterior and interior construction which absorbs impact brought on by accidental drops or harsh usage during outdoor conditions.

*The test was conducted based on our own standard which complies with the MIL Standard 810F Method 516.5 Selecting Procedure IV. Please note that the shockproof does not guarantee that this product will never be damaged or go out of order.

[About test methods]
Conditions of the test are as follows.
-Drop from 1500 millimeter high.
-Drop onto the lauan plywood.
-Crash against on the subject (plywood) in 26 directions (faces, sides and angles).)
-The shockproof test was conducted once in every direction.
-In accordance with the designated standards of products, the exterior, electric and machine performance tests were conducted to examine whether our product complies with the standards. We used five cameras for the crash test. Please note that we will not question that the exterior appearance may deteriorate because coating materials of a camera peeled off at the point where the camera crashed into for testing.

Realization of resource saving
Compared to the conventional products, it is lighter by 10% and two thirds smaller in size.

  Conventional Product µ 720SW/725SW / Stylus 720SW/725SW(Rate of reduction)
Weight (g) 165 149 (-10%)
Volume (cm3) 170.3 126.0 (-33%)

Energy Saving
Compared to the conventional products, this product saves rated electricity by approximately 20 % when products are in use.

  Conventional product µ 720SW/725SW / Stylus 720SW/725SW(Rate of reduction)
Rating Capacity when used (mAh/Shoot*) 5.13 4.11(-20%)

*The amount of energy consumption per shoot based on the CIPA(Camera & Imaging Products Association.) standard.

Hazardous substances-free product
µ 720SW / Stylus 720 SW is based on the Environment-related Substances Used in Product Control Rules. PVC is not included in wiring sheathing and structural materials as well. Eco-glass (Lead-free, cadmium-fre

Position of Environmentally Conscious Products

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