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E-3 is one of the high-end of our digital single-lens reflex camera in our lineup that we investigated high-resolution, mobility, and reliability thoroughly to satisfy the high demand specification of the photograph lover and their hard use sever environment.

It has established large improvement in its performance; newly developed world fastest* AF by 11 points twin cross sensors, high-speed consecutive shooting as about 5 shots / seconds, the high-speed shutter of 1/8,000 seconds, etc.

With achieving highest high-resolution, mobility, and reliability, E-3 is realized to save energy highly by reform of ones system and device.

* In the digital single-lens reflex camera which has released in October 17, 2007. Based on our measurement condition of tele edge (35mm size conversion 120mm equivalency) that attached ZUIKO DIGITAL ED 12-60mm F2.8-4.0 SWD lens to E-3.

Resource saving
Compared with conventional products, the package of E-3 consumes about 43% less ones weight and 31% less ones volume.

	Conventional Product	(Rate of reduction)	(Rate of reduction)
Package Weight (g)	303	173	-43%
Package Volume(cm3)	6,885	4,739	-31%

Energy Efficiency
Compared with conventional products, the E-3 consumes about 34% less power when in use.

	Conventional products	E-3	Rate of reduction
Power consumption in use (mW/shot *)	27.0	17.7	-34%

* This figure indicates the amount of energy consumed per photograph based on standards established by the Camera & Imaging Products Association (CIPA).

Hazardous substances-free product
The E-3 does not use any materials prohibited by the Environment-related Substances Used in Product Control Rules. No polyvinyl chloride (PVC) is used in the electrical insulation of interconnection, and the lenses are made using eco-glass containing no lead, cadmium or arsenic.

Use of corrugated cardboard for packaging and cushioning
To facilitate recycling, we use only cardboard to package and cushion our products.

Material Labeling
Also to facilitate recycling, information about materials is shown on all plastic parts that are large enough to carry labels.

LCA Results *
Environmental burdens occurring during distribution account for approximately 50% of all environmental burdens during the life of the product.

* Calculated based on the criteria for Olympus digital cameras

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