Message from the President
For Olympus to provide this corporate value, there must be a sustainable society.
The very survival of society will be jeopardized if we persist with past business models based on large-scale consumption of fossil fuels, and we need to change even the social systems in which we live. In this era of reform, Olympus is further committed to realize a sustainable society through reducing carbon dioxide emissions. By fiscal 2020, we aim to halve our emissions, relative to fiscal 2007 levels, through measures targeting all phases of product life cycles, including not only the manufacturing stage, but also logistics, the use of products by customers, and disposal at end of life. We are determined to become a leading environmental company by promoting this "Make Carbon 1⁄2 2020" initiative.
Since its establishment, Olympus has made an important contribution as a manufacturer of products for prevention, diagnosis and investigation of diseases in the medical and life science fields, to help maintain the health of people all over the world. More recently, we have implemented the "BRAVE CIRCLE" campaign in Japan to encourage people to have checks for colorectal cancer. The aim of the campaign is to eradicate this disease, which has become increasingly common in Japan because of lifestyle changes and demographic aging. We are also implementing cancer eradication initiatives in other countries. In addition, we have contributed to the prevention of AIDS and malaria, which is one of the United Nations’ Millennium Development Goals (MDGs), through our "A Day in the Life of AFRICA" program. Photographic books and exhibitions resulting from this program have helped many people to gain a better understanding of the situation in Africa and the problems faced by its people. Our approach to these initiatives reflects our awareness that one-off social contribution activities are not enough, and that our efforts need to be maintained over the medium to long-term future.
By meeting the expectations of society and fulfilling its social responsibility, Olympus wants to establish a win-win relationship encompassing all stakeholders, including its employees. We will continue to do everything in our power to contribute to the creation of a sustainable society through initiatives in the economic, social and environmental fields.
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