Message from the President
Social Contribution through our Business Activities
In addition to our efforts to provide the value sought by society, we also undertake a variety of social contribution initiatives in fields relating to our business activities. Examples include the "Brave Circle" campaign to awareness colorectal cancer (see CSR Report 2007), and the "A Day in the Life of AFRICA" (DITLA) program, through which we helped to raise awareness of the Millennium Development Goals through photographic images depicting life in Africa. (See Feature 04)
For over 40 years we have been a co-sponsor of the Natural Science Observation Contest. Another initiative is the "Exciting Wakuwaku Science Workshop" for children. Olympus staff volunteer their time to support this educational program. Hirofumi Tsuchida, who leads this program, received an award from the Minister of Education, Culture, Sports, Science and Technology in 2008 in recognition of his efforts to promote understanding of science and technology.
I am especially proud of our activities in the field of medical science, through which we contribute directly to society. We provide training in diagnostic technology using endoscopes and other equipment at locations throughout the world. We are also working to prevent endoscope breakdowns, which result in increased costs for medical institutions. (See Feature 01) Another focus of our activities is the development of minimally invasive endoscopic procedures. These help to reduce the impact on patients by avoiding the need for major incisions on the chest or abdomen. Benefits include faster recovery, shorter hospital stays, improved quality of life (QOL), and reduced medical expenses. In the future we aim to contribute to all aspects of human health through a comprehensive involvement in preventive medicine, testing and diagnosis, therapy and care.
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