Photograph on left: The "E-620" digital SLR camera combines a compact, lightweight body with Free Angle Live View.Both the charger and the control buttons are certified under the Universal Design system.
Goals Based on Customer Perspectives
Activity Policies for Fiscal 2008Olympus aims to apply customer perspectives to all aspects of its manufacturing and service activities with all Olympus employees striving to realize our quality philosophy through their work.
| Quality Philosophy | 1. Realization of genuinely world-class "Total Quality" in all aspects of the organization. |
|---|---|
| 2. Provision of the highest quality products and services to customers. |
In 2003 Olympus formulated a medium and long-range quality strategy in which the most important priority identified is to base our efforts, to strengthen our product development capabilities, on customer perspectives. In 2004 we established monitor rooms (see photograph on right) and initiated usability assessment programs, whereby people from inside and outside of the Olympus Group identify problems by actually operating products. The results of this work are used to improve our products.
A key priority in fiscal 2008 was to identify what customers truly want through a combination of usability assessments and data collected from Voice of Customer (VOC) activities.
Usability assessment activities in a monitor room
Overview of VOC Activities
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