"Your Vision, Our Future" is the corporate slogan of the Olympus Group. Our design vision is "creating the future by realizing dreams", and our design philosophy is "products that make people happy". We believe that by consistently producing products with good design, we can send out the same message throughout the world and establish our brand identity.
Design for Industrial and Medical Products
When designing industrial and medical products, Olympus studies the various circumstances in which the products are used, and obtains opinions from customers. This allows us to pursue user-friendly designs that are also ergonomically superior while creating a solid Olympus brand identity.
Design for Consumer Products
The design concept of Olympus consumer products, such as digital cameras and audio products, is originality and diversity. We seek to make designs of mass-produced products that are widely accepted by various customers of all ages |
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The "Good Design Award" is Japan's only comprehensive design evaluation and commendation system. This system itself has its origins in the "Good Design Selection System" (generally known as the "G-Mark System") instituted by the Ministry of International Trade and Industry.
There are three basic criteria to receive this award, including: "good looking design," "superior quality design," and "ground-breaking design that opens new doors to the future." The G-Mark is used as an indication that products have been awarded the Good Design Award, and is the symbol of "superior", "functional", and "well-balanced" products. |
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