Global Corporate Information

Each and every Olympus product incorporates the concept of "Social IN." We concentrate technologies and apply wisdom for the dreams that people have embraced. When dreams become reality, we at Olympus share the same joy and sense of accomplishment as the people in the societies that we serve.

Since its founding, Olympus has maintained its dedication to bettering everyday life and contributing to society. Our Social IN concept expresses our determination to contribute to the health and happiness of people and to propose new value to society-the principle in which all of our business activities are rooted. With a shared sense of mission throughout the entire Group, Olympus will press ahead in order to meet and go beyond the expectations of society.

Building upon its core Opto-Digital Technology, Olympus continues to take up the dreams of people across a wide variety of disciplines and create new value. From digital cameras in the Imaging Systems Business to endoscopes in the Medical Systems, Life Science, and Industrial-Related Businesses, we make every effort to bring about advances in society. To maintain our position as a value-creating force for innovation in these fields, we continue to polish our brand power and pursue breakthroughs beyond the latest technologies. As embodied in the Olympus corporate slogan of "Your Vision, Our Future," every day we seek to refine our ability to incite and fulfill dreams while working tirelessly to maximize corporate value.

Olympus is continuing a variety of unique endeavors built around the Medical Systems Business and Life Science Business, which reflect our high esteem for the gift of life, as well as the Imaging Systems Business, through which we seek to contribute to cultivating the richness of people's imaginations. In 2007, under our "BRAVE CIRCLE" campaign^* to eradicate colorectal cancer, we created new value by enlarging the number of individuals and corporations who fully support the early detection and treatment of cancer, one of the major goals of the Medical Systems Business. We also launched a corporate branding campaign^*, emphasizing our commitment to improving people's quality of life in terms of both mental and physical health, and clearly demonstrating the mission that drives us

Through its activities, Olympus aims to contribute to the realization of a sustainable society and a healthy environment. Under the Olympus Environmental Charter, formulated in 1992, the Olympus Group is strengthening environmental management in order to fulfill its obligations as a leading global environmental company. Answering the expectations of society is an important aspect of today's Olympus. We have produced this brochure in the hope that it will give you a greater understanding of Olympus' principles, activities and endeavors, and that these pages will demonstrate to you how Olympus is a company that continues to generate value for the benefit of our shared future.
*These campaign are run only in Japan.

President Tsuyoshi Kikukawa