Fulfillment of Philosophy: Imaging

"Building friendships through images." The Olympus Pen half-size camera was a huge hit in the 1960s through 1970s. Its popularity can be attributed to an epoch-making concept. Up until then, cameras were bulky and generally difficult to use, thus limiting their fan base. With this model, Olympus introduced a compact and lightweight automatic camera that was easy for anyone to use.

Stylish and user-friendly, Pen series cameras were popular among female users as well as among professional photographers, who adopted them as a second camera. Olympus continues this tradition of success, drawing on its longstanding optical technologies to introduce the pleasure of image creation to large numbers of people in innovative ways.

"Toward realizing unprecedented Imaging Capability." Since the introduction of the auto-focus function, SLR cameras have been getting larger and heavier. With the dawn of the era of digital cameras, which are not bound by the need to accommodate a 35mm film roll, Olympus saw a great opportunity to propose camera designs that were sized to meet the needs of users. In this light, Olympus started pursuing the ultimate balance between high image quality and ease of handling, ultimately creating the Four Thirds System. The first model to adopt the Four Thirds System, the E-1 attracted public attention for its design specifically tailored to digital applications, small and lightweight interchangeable lenses, quality accessories, a Dust Reduction System and, most of all, high-quality images. Launched in 2010, the E-5 is the flagship model that fully exploits the maximum potential of the ZUIKO DIGITAL LENS, incorporating Dedicated Digital Design. With its unparalleled Imaging Capability, the E-5 responds ever faithfully to the sensibility of the photographer.

"Aiming for the ideal camera for the digital era." The complexity of operating a traditional SLR camera along with the often bulky body made many consumers avoid them. Olympus wished to help these people in particular enjoy a better photography experience. Based on the Four Thirds System, which was created for this express purpose, Olympus aimed for a slimmer body and higher resolution imaging. The result was the Micro Four Thirds System.

Overcoming the various restrictions of analog era cameras, Olympus was able to introduce an extremely compact interchangeable lens system digital cameras incorporating all-new concepts on the back of the practical application of the Micro Four Thirds System. It adheres to the basic concept underlying the Olympus Pen, specifically, units that are small, lightweight and easy for anyone to use. The Micro Four Thirds System enables the capture of beautiful images, including movies. This technology promises to expand the world of interchangeable lens system cameras.

"The memory of the scene you capture will never fade." The TG-810 is equipped with GPS functions that record your location data as well as an electronic compass that allows you to check your direction and altitude while mountain climbing. And with its slim, stylish body and array of features including waterproof/dustproof, shockproof, and freezeproof, you can enjoy taking pictures no matter what the terrain—from rugged outdoor scenes to formal affairs.