OLYMPUS TECHNOZONE Vol.52 2001-12

TECHNO ZONE Vol.52
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High-Tech Report Fostering the Olympus Brand Image The Process toward Good Design
Guests Kazuo Yamamoto , Kazuhiko Osa , Takeshi Asaka , Koji Shimobayashi , Takashi Toyoshima
Olympus products are found in a wide range of fields: from cameras, recorders, computer peripherals, and other consumer products to medical equipment including microscopes,endoscopes, and analyzers.

The form that fits comfortably in the hand, the colors that are easy on the eyes: Where do they come from?

Olympus products have won the G-Mark (Good Design Award)almost every year. But the year 2001 represented a special triumph for Olympus. Of the 16 entries, 13 were awarded the G-Mark. We visited with Olympus Design Group to listen to what they have to say about their work.

(Interview and editing by Olympus Technozone team)

CONTENTS
New Appreciation for Manufacturers' In-house Designers
The Designer's Role in Fostering the Olympus Brand
BX50: The First Microscope with a Y-Shape Design
Cameras No Longer Have to Be Black. The Olympus "[mju:]" Comes in Champagne-gold.
The Joy of Seeing Your Design in Action
Future Digital Cameras with a Precision-Instrument Feel
Olympus Brand Reflected in the Design Process
The contents in this page are based on information at the time of publication.
Company name, sections and specifications of products may have changed.

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