OLYMPUS TECHNOZONE Vol.55 2002-10
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INDEX
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With
increased popularity, the MIC-D heralds a new era of digital
microscopy
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----How has the MIC-D performed from a marketing perspective?
We get lots of inquiries when we do sales visits
to hospitals and other institutions. When we showed the MIC-D to
a doctor and suggested that he buy it for his grandchild, he said
he wanted one for himself, and indeed he bought one. He did not
want to use it for research, but simply to have it on his desk
so that he could enjoy looking at interesting images. There are
many doctors like that.
----Is there any demand in the business world?
Yes. Many ticket brokers use them. Another
person used one to examine straw ropes that had been soaked in
seawater. He was involved in the edible seaweed cultivation business.
We receive many inquiries from people outside of the educational
sector, including veterinarians and printers.
Those who are well-informed about microscopes
know that the MIC-D is a real bargain at  99,800.
The teachers who participated in the monitor
survey later introduced the MIC-D to other school teachers.
----Another factor is the need to halt the decline in the
popularity of science among children.
I love science, and I owned a cheap microscope
when I was a child. The important thing is for children to be interested,
even if they later become interested in telescopes rather than
microscopes. As they observe all kinds of things through the MIC-D,
their interest will start to take shape. I hope that one day a
Nobel laureate will tell the world that his or her first microscope
was a MIC-D. In fact, many of today's great scientists have used
MIC microscopes.
People are likely to use the MIC-D for purposes
that we never anticipated.
Though we developed the MIC-D primarily for
educational uses, it is also a marketing probe for us. The factory
staffs have taken great care to ensure that it functions properly
as a microscope, but some people will be dissatisfied with the
specifications. For example, the lighting may not be strong enough.
We will gratefully receive such feedback and use it for the next
stage of development. Digital microscopes will become increasingly
specialized in the future. The MIC-D is the perfect starting point
for this process.
>>The
MIC-D's officail web site(English)
>>The
MIC-D's officail web site(Japanese) |
