| June 21, 2004 |
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Three Olympus Products Receive
2004 Technical Image Press Association (TIPA) Awards |
Best High-End Lens:Olympus ZUIKO DIGITAL ED 150mm F2.0
Best Digital Budget Compact Camera:Olympus CAMEDIA C-310 ZOOM
Best 35mm Compact Camera:Olympus µ[mju:]-III 80 |
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| *The information contained in this news release applies only to the Japanese
market. |
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| Olympus Corporation (President: Tsuyoshi Kikukawa) is pleased
to announce that three of its products have received 2004 Technical Image Press
Association (TIPA) Awards. The ZUIKO DIGITAL ED 150mm F2.0 (scheduled to go
on sale in late Oct, 2004) lens received the 2004 TIPA Best High-End Lens Award,
the CAMEDIA C-310 ZOOM (an export model not sold in Japan) compact digital
camera received the 2004 TIPA Best Digital Budget Compact Camera Award, and
the µ[mju:]-III 80 (an export model not sold in Japan) compact camera
received the 2004 TIPA Best 35mm Compact Camera Award. |
|
| The Technical Image Press Association is an independent association
of writers and editors representing 31 publications in 12 European nations,
and annually presents awards honoring products and technologies of special
merit in the fields of photography and imaging. The awards will be presented
at a ceremony scheduled to be held during Photokina 2004, the world's largest
photographic and imaging-related exhibition, in Cologne, Germany, this coming
September. |
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| ZUIKO DIGITAL ED 150mm F2.0 — 2004 TIPA Best High-End
Lens Award |
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| The ZUIKO DIGITAL ED 150mm F2.0* (equivalent to 300mm on
a 35mm camera) is a fast-aperture telephoto lens that complies with the Four
Thirds System standard. It was developed for use with the dedicated digital
interchangeable lens type Olympus E-System SLR camera. In announcing the award,
TIPA said, "The Olympus 150mm f/2 lens was selected by the TIPA jury as
the Best High-end Lens. This E-System lens exploits the advantages of the Four
Thirds System, giving photographers a combination of telephoto power and wide
aperture that is not available through 35mm based systems. With an optical
design optimized for the unique demands of digital capture, this lens continues
the commitment by Olympus to exploit the advantages of digital capture, rather
than working around problems inherited from film cameras." |
| *Scheduled to go on sale in late Oct., 2004 |
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| CAMEDIA C-310 ZOOM — 2004 TIPA Best Digital Budget
Compact Camera |
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| The Olympus CAMEDIA C-310 ZOOM* is 3.2-megapixel compact
digital camera equipped with a 3x optical zoom lens. In presenting the
award, the judging panel stated that, "Olympus continues to blur the
boundaries between conventional film cameras and the latest digital models
both in terms of styling and price. Clearly demonstrating that high quality
and sleek styling do not need to be expensive luxuries, the CAMEDIA C-310
ZOOM, boasting high resolution and a flexible zoom lens, is a worthy winner
from one of the biggest names in photography." |
| *This model is not sold in Japan. |
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| µ[mju:]-III 80 — 2004 TIPA Best 35mm Compact
Camera Award |
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| The µ[mju:]-III 80* is the latest addition to the
Olympus µ[mju:] series that has recorded global sales of over 24
million units since its introduction in 1991. Representing a further evolution
of the series' distinctive design concept, it features all-weather construction,
auto color-balancing flash, and a host of other innovative, value-added
features that led TIPA to say, "Proving that its success with digital
cameras has not detracted from a commitment to film users, Olympus continues
to develop its best-selling range of µ[mju:] 35mm compact cameras.
Featuring a new ultra-compact flash unit to allow sleek styling and trademark
weatherproof protection, the µ[mju:]-III 80 is an excellent example
of a camera which can easily be slipped into a pocket but is ready to deliver
high-quality images the moment it is switched on." |
| *This model is not sold in Japan. |
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| ZUIKO DIGITAL ED 150mm F2.0 |
2004 TIPA Best High-End Lens Award |
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*The company names and product names specified in this release are the trademarks or registered trademarks of each company.
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