News Release
| Feb. 27. 2006 | ||
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Olympus
Imaging Corp. (President: Masaharu Okubo) is pleased to announce the
participation of Leica Camera AG of Germany in the Four Thirds System
standard for digital SLR cameras. Olympus has encouraged other manufacturers
to participate in this open standard since it was first established,
and will continue to promote its widespread acceptance in the future.
The
Four Thirds System standard was established to facilitate the development
of digital SLR camera systems that are designed and developed from the
ground up to maximize the performance potential of digital imaging technology.
The standard uses a 4/3" image sensor that makes it possible to realize
the high image quality and high mobility that are demanded of SLR camera
systems, and defines an open standard for lenses and lens mounts to assure
compatibility between bodies and lenses produced by various manufacturers
participating in the standard.
In
October 2003, Olympus introduced the E-1 digital SLR camera and various
ZUIKO DIGITAL lenses and accessories in the Olympus E-System. It has
since added E-300, E-500 and E-330 camera bodies to the system, and has
expanded the ZUIKO DIGITAL lens lineup to include 15 lenses specifically
designed and developed for digital photography. Sigma Corporation began
introducing Four Thirds System lenses in October 2004, and currently
offers three lenses, with more scheduled for release in the future. In
addition, Panasonic is developing a camera body and lenses based on the
Four Thirds System standard, and is planning to introduce these products
this year.
The
participation of Leica Camera AG will accelerate the proliferation of
Four Thirds System products and allow a wider range of customers to enjoy
the unique Four Thirds System advantage of using camera bodies and lenses
produced by different manufacturers. In addition, Leica Camera AG's outstanding
brand value, unique tradition, and cutting-edge optical expertise are
expected to add powerful momentum to widespread acceptance of the Four
Thirds System in the future.
As
one of the original proponents of the Four Thirds System standard, Olympus
will continue to promote its widespread acceptance and to encourage other
manufacturers to participate in this important new open standard for
the digital age.
*The company names and product names specified in this release are the trademarks or registered trademarks of each company.
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