Top of this page




Contents start


March 5, 2007

“Highest image quality” plus "versatile functionality"

E-510 Digital SLR Camera
Incorporating Supersonic Image Stabilizer Unit in a Compact Body

E-510 (Front) E-510 (Rear)

E-510 (Front)
* With ZUIKO DIGITAL ED 14-42mm F3.5-5.6 lens

E-510 (Rear)

Olympus Imaging Corporation (President Masaharu Okubo) announced today that release of the E-510, a digital SLR camera featuring a stabilizer unit to prevent blurring caused by hand shake and based on the E-System concept of offering the "Dedicated Digital Design," "Dust Reduction" and " Live View" functions on all models, is scheduled for July 2007.

Main Features

  1. In-body image stabilizer unit for multifunctionality with improved shooting confidence
  2. New, more advanced Live View function
  3. New, 10-million pixel Live MOS sensor, image processing engine “TruePic III”

The E-510 incorporates a variety of exciting functions that enable users to capture beautiful photographic images that truly express their original creative intent. These functions include a newly developed sensor-shift type image stabilizer that employs Olympus's exclusive Supersonic Wave Drive (SWD) motor and is compatible with all lenses conforming to the Four Thirds System standards.

Another helpful function is the advanced “Live View” function which allows users to frame images while viewing the subjects on the LCD monitor on the back of the main camera body. Any user who is used to shooting with compact digital cameras will be familiar with this style of shooting and will appreciate being able to continue shooting in the same way. The E-510 also permits autofocusing to be used together with Live View monitoring, as well as making it possible to confirm the effects of exposure correction or white balance adjustment on the monitor screen.

Other new developments such as the low-noise, low-power consumption Live MOS Sensor and the advanced “TruePic III” image processing engine make it possible to create photographic images with the highest possible picture quality — that will satisfy even the most demanding professional.

All of these powerful new features, including the in-body image stabilizer, have been incorporated in an ultra-compact, lightweight digital SLR camera with a comfort-fit grip that offers excellent operability and portability.

Pricing & Launch Date

Category Product Name MSRP Launch Date
Interchangeable lens type digital SLR camera OLYMPUS E-510 Body open pricing July, 2007
OLYMPUS E-510 lens kitWith ZUIKO DIGITAL ED 14-42mmF3.5-5.6 lens open pricing
OLYMPUS E-510 Double zoom lens kitWith ZUIKO DIGITAL ED 14-42mmF3.5-5.6 lens,ZUIKO DIGITAL ED 40-150mmF4.0-5.6 lens open pricing

Development Background

The first chapter in the E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, the "designed for digital" E-System has expanded to included five camera body models and continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.

In the fall of 2006 - three years after the E-1 made its debut - the second chapter in the story of the E-System began with Olympus declaring that "we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the E-System body, lens, and accessory lineup. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before."

The first pages of Chapter Two are being written by the E-410, E-510 and E-1 successor model. The E-410 is distinguished by its ultra-compact size and ultra-light weight for go-anywhere mobility; the E-510 offers multiple functions and enhanced features such as an image stabilizer function; while the E-1 successor model features the high reliability and performance required for professional use. To enable users to choose the camera that best suits their needs without having to worry about image quality, all models boast the same image capturing technology as well as the Full-Time Live View function

As the E-System story unfolds in the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.

Other Features

  • Fast 3 frames-per-sec. shooting
  • HyperCrystal LCD with wide viewing angle from all directions
  • Dust Reduction System using SSWF (Super-Sonic Wave Filter) with increased vibrations
  • Newly designed bright, easy-to-view viewfinder
  • High-precision 49-segment light metering system
  • Easy-to-use Super Control Panel
  • Convenient four picture modes
  • Raw data compression without image quality degradation

Accessories

Item MSRP On-Sale Date
CS-5SH semi-hard case ¥6,000(incl. sales tax ¥6,300) Currently available
BLM-1 lithium-ion battery ¥8,800(incl. sales tax ¥9,240) Currently available
BCM-2 lithium-ion battery charger ¥6000(incl. sales tax ¥6,300) Currently available
RM-UC1 remote control cable ¥6,000 (incl. sales tax ¥6,300) 9 March, 2007
CSS-S101L/S102L/S103L/S104LShoulder strap (leather) (Black/White/Light brown/Dark brown) ¥3600(incl. sales tax¥3780) The end of April
CSS-S001/S002Shoulder strap (Blue/Pink) ¥2400(incl. sales tax¥2520) The end of April

Main Features

  1. In-body image stabilizer unit (SWD* system) for enhanced shooting confidence

    The E-510 incorporates an image stabilizer unit based on a breakthrough SWD system designed and developed originally by Olympus to correct blurring of images caused by unsteady hands even under low light or when a lens with a long focal distance is used. The newly developed sensor with blurring frequency analysis/detection capability and a motor with excellent responsiveness and controllability enable the image stabilizer unit to respond to vibrations from less than 1 Hz to 7Hz and achieve a correction effect equivalent to maximum 4 EV steps.

    The image stabilizer unit for in-body vibration correction is optimized for the Four Thirds System which has telecentric optics. It allows all Four Thirds-compliant lenses to be used with the camera body and corrects blurring without compromising the optical performance. When a ZUIKO DIGITAL lens is used, even more effective blur correction is possible thanks to the lower shorter distance of image sensor movement per “vibration amount = angle” than other lenses of the same field angle.

    The E-510 is a digital SLR camera with multiple functions as represented by the blur correction provided by the image stabilizer unit with breakthrough SWD.

    * SWD: Supersonic Wave Drive
    In-body image stabilizer unit In-body image stabilizer unit
  2. New, more advanced Live View function
    The Live View function allows users to shoot while watching the LCD monitor on the back of the camera just as they can with compact digital camera. Even with high-angle or low-angle subjects that are difficult to view through the viewfinder, users will be able to shoot comfortably without having to stretch or contort themselves to get the shot. The ability to by frame compositions in the LCD monitor without having to look into the viewfinder is also useful in portrait shooting, helping users capture more natural and relaxed pictures. In addition, besides enabling pin-point focusing, Live View lets users check the results exposure correction and white balance adjustment in real time on the LCD monitor.

    Accurate, precise focusing supported by 7X/10X zooming
    Since AF in previous SLR cameras was possible only in the predetermined metering area, it often caused problems for photographers doing macro shooting or who wanted to compose and image near the periphery. In addition, it used to be necessary to zoom recorded images in order to check focusing and re-shoot the image if it was out of focus. Now, thanks to the E-510's new Live View, you can zoom the monitored image by up 7X at the touch of a button and check the focus before you take the picture. When the shooting point is located in the center, AF is activated, eliminating the need of manual focusing.

    Support for sure exposure correction
    Until now, it was impossible to check the results of exposure correction before taking the picture, but new Live View has made it possible. As this function allows the user to confirm the correction effect intuitively, even users with no knowledge of exposure can easily exploit the advantages of SLR shooting. Those users who are familiar with exposure correction can also benefit since it will allow them to make adjustments more quickly while viewing the LCD monitor, without having to check the white balance after every shot.

  3. Newly developed 10-million pixel Live MOS sensor, image processing engine TruePic III

    The E-510 incorporates the image pickup technology originally developed for the E-System flagship model that will be launched in the summer of 2007. All Olympus E-System digital SLR cameras that will be released in 2007 were developed under the concept of “the best image quality for all models.”

    The new 10-million pixel Live MOS sensor reproduces images with rich gradations equivalent to an 8-million pixel CCD. It has achieved about 80% reduction of power consumption so that the Live View function can be activated permanently. By simplifying the sensor structure through radical improvement of the material and processing technology based on Olympus's well-regarded MOS signal amplification technology and by forming the sensor circuits integrally on a flexible board, the contact resistance due to signal exchange and wiring has been minimized. This reduces the power consumption, heat generation and noise generation of the image sensor unit.

    Together with the 10-million pixel Live MOS sensor, a new image processing engine has also been developed. “TruePic III” achieves a significant reduction in image processing time, which until now has been the bottleneck preventing substantial pixel increases. Thanks to this high-speed image processing, continuous shooting of 3 frames per second is now possible using the following three technologies.
    (1) Advanced Noise Filter III Technology
    The advanced noise filter separates the image and noise components accurately and reduces noise while reproducing the image subject with high fidelity.
    (2) Advanced Detail Reproduction Technology
    This technology detects edges accurately and reproduces them smoothly. It also eliminates pseudo-colors cleanly.
    (3) Advanced Proper Gamma III Technology
    Advanced proper gamma technology featuring independent control of the luminance and chrominance signals has further evolved for more faithful color reproduction — even pale colors.

Other features

  • Fast 3 frames-per-sec. shooting
    The newly developed 10-megapixel Live MOS image sensor and TruePic III technology have slashed the time required for image processing, enabling high-speed continuous shooting at 3 frames per second.
  • HyperCrystal LCD with wide field angle from all directions
    The 2.5-inch LCD monitor on the rear of the body employs 230,000 hyper-pixels with 20% increased surface brightness. Ideal for high-definition images, this monitor enables wide 176? field angle adjustment ranges in the up-down, left-right and diagonal directions. This makes possible picture monitoring from any direction with improved visibility even under strong sunlight and is sure to assist the Live View framing.
  • Dust Reduction System using SSWF (Super-Sonic Wave Filter) with increased vibrations
    When swapping out a lens on a digital SLR camera there's a good chance that the camera's electro-statically charged image sensor will attract micro dust that can ruin photos. Similarly, friction dust produced inside the body by the close and release of the shutter can get on the low-pass filter or image sensor and spoil your shots. Since the main advantage of using an SLR camera is the ability to change lenses for better imaging effects, Olympus incorporated a “dust-free” SSWF unit in its very first digital SLR camera. The version incorporated in the E-510 is smaller, uses less power, and vibrates at a higher frequency to provide even more effective dust reduction than the original device. The SSWF unit is activated every time you turn the camera on, and whenever the Live View function is in use.
  • Newly designed bright, easy-to-view viewfinder
    The penta-mirror section of the E-510 is smaller than that of the E-500 but has a larger viewfinder magnification of 0.92x (this is 0.9x with the E-500). The eyepiece lens employs high-refractivity lens components with an advanced aspherical surface treatment that provides a bigger, brighter view. This is another example of how Olympus is able to provided uncompromised operability and performance even when the body size is reduced.
  • High-precision 49-segment light metering system
    The 49-segment light metering sensor has already proven itself on our previous models. It employs active pixel metering under low light and hybrid metering using an integrating amplifier under bright light. Despite having 49 different segments, it is able to reserve a wide metering range and provide fast, accurate metering. The system is also design to cope with light emitted by the flash and provides accurate metering in any conditions — whether under the low light of candles or the bright light of the sun.
  • Easy-to-use Super Control Panel
    The Super Control Panel now features colors and fonts that are much easier to see and read than before. Larger, clear characters simplify operation, allowing users to make adjustments more quickly and reducing fatigue. A GUI (Graphical User Interface) with quick, intuitive operation helps minimize mistakes and misunderstanding when adjusting settings.
  • Four convenient picture modes
    In addition to the two standard sRGB and Adobe RGB color modes, the E-510 incorporates four picture modes including Vivid, Natural (default), Flat and Monotone . The Monotone mode allow finer settings of filter effects (red, amber, yellow and green) and color tones (sepia, blue, purple and green).
  • Raw data compression without image quality degradation
    Picture quality degradation due to compression of raw data has been eliminated and compression speed has been increased. This makes it possible to compress an image of about 17 MB down to about 11MB with no loss of quality. This also makes it possible to store more high-quality images than before.

Accessories

OLYMPUS Studio 2

OLYMPUS Studio 2 is software specifically for digital cameras, used by professional photographers alike, to speed up the photography workflow. The software provides various functions and powerful tools to assist your workflow, such as examining and selecting the best shot from a large number of images, searching for a desired image from folders and albums, editing and processing images you have shot, printing pictures, etc.

<Differences from OLYMPUS Studio 1.2>
* Compatibility with Windows Vista has been added.
* Compatibility with Intel-based Macintosh computers has been added.
* RAW development function with high image quality and various adjustment capabilities.
* Backup function has been added.
* CD/DVD Jacket Print function has been added.

<Sales>
License keys can be obtained from the Olympus Online Store.
http://www.olympus-zuiko.com/ec/

<Online sales price>
¥9,800 incl. sales tax

Included Items

Item Olympus E-510 Body Olympus E-510 Lens Kit Olympus E-510 W Zoom Lens Kit
ZUIKO DIGITAL 14-42mm F3.5-5.6 lens
ZUIKO DIGITAL 40-150mmF4.0-5.6 lens
BLS-1 lithium-ion battery
BCS-1 lithium-ion battery charger
Shoulder strap
USB cable
Video cable
EP-4 Eye piece cover
Instruction manual
OLYMPUS Master 2 software CD-ROM
*The company names and product names specified in this release are the trademarks or registered trademarks of each company.

Please be advised that press releases and information posted on this site are current at the time of the original publication date. Please note that they may now be outdated or rendered inaccurate.



Contents end





Copyright OLYMPUS CORPORATION All Rights Reserved.