Launch of new True to Life story that introduces a new initiative
using digital technologies to address challenges
in local gastric cancer screenings
May 1, 2024
Masakazu Kawamura of Olympus Medical Systems
Tatsuya Ishii of Olympus Marketing
TOKYO, May 1, 2024 – Olympus Corporation (Olympus), a global MedTech company committed to making people’s lives healthier, safer and more fulfilling, has released the latest installment of its "True to Life Stories," featuring stories of how Olympus is contributing to “making people's lives healthier, safer and more fulfilling” through advanced medical technologies and solutions.
In this story, Masakazu Kawamura from Olympus Medical Systems Corporation and Tatsuya Ishii from Olympus Marketing Corporation introduce the utilization of a cloud-based screening system developed to conduct preventive gastric cancer screenings more efficiently in collaboration with municipalities. The system leverages digital technologies to simplify and streamline the traditionally complex screening processes and tasks, aiming to reduce the burden on healthcare professionals and improve the quality of gastric cancer screenings.
Olympus launched the global brand message "True to Life" in December 2021, and has been subsequently implementing various initiatives to raise its brand awareness as a global MedTech company. As a part of these initiatives, the company regularly publishes "True to Life Stories" through the form of videos and articles. To view past stories, please click the link below.
https://www.olympus-global.com/company/truetolife/stories/?page=company
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