Olympus hosts the doctor-supervised health-support portal to help as many people as possible in Japan understand gastrointestinal diseases, the value of cancer screening, endoscopic examination and treatment.
Contributing to Society through Medical BusinessCorporate Citizenship Activities in the Medical Field
Endoscopes are highly useful tools for the examination and treatment of gastrointestinal diseases. Stomach cancer and colorectal cancer have high chances of cure if detected early, so endoscopes play a crucial role in the detection and treatment of such cancers.
Sadly, however, many lives have been lost because stomach cancer and colorectal cancer typically do not exhibit noticeable symptoms in their early stages, resulting in some patients missing opportunities for early detection.
Olympus conducts educational activities regarding endoscopic examinations to help as many people as possible recognize the importance of early diagnosis.
The Japanese Foundation for Research and Promotion of Endoscopy has established July 14 as Endoscope Day to promote the development and spread of endoscopic medicine. In support of Endoscope Day, in Japan, every year Olympus releases the results of an annual awareness survey on endoscopic examinations to inform people about endoscopes and the need for endoscopic examinations.
"BRAVE CIRCLE" Colorectal Cancer Eradication Campaign
Colorectal cancer patients in Japan have increased approximately threefold in the past 30 years, making this the leading cause of cancer deaths among women. If discovered and treated early, large-intestine cancer has a high probability of cure. For this reason, people in Japan are encouraged to periodically undergo screening (fecal occult blood examination) and, if disease is suspected, to undergo a detailed examination, such as endoscopy.
In 2007, Olympus established the BRAVE CIRCLE Colorectal Cancer Eradication Campaign to appeal to men and women 40 years and older to undergo colorectal cancer screening. The special non-profit organization BRAVE CIRCLE Committee was established in 2009 to coordinate with regional governments nationwide and promote screening and detailed examinations through posters, pamphlets and support for events. Olympus, an official supporter of the campaign, works actively to further the activities of the BRAVE CIRCLE Committee.
Support for Japanese Foundation for Research and Promotion of Endoscopy
The Japanese Foundation for Research and Promotion of Endoscopy is an incorporated public-interest foundation that was established in 1982 to contribute to global medicine and the public’s general welfare by supporting academic societies, research societies and international exchanges, primarily through research grants and awards to people involved in endoscopic medicine.
Since its foundation, Olympus provides donations to the organization in recognition of its important contribution to research and development in the field of endoscopic medicine.