January 28, 2011

Olympus starts to adopt and certify the products that accelerate the reduction of environmental loads as "Olympus Super Eco-Products"

Olympus starts to adopt and certify the products as "Olympus Super Eco-Products" that realize to reduce huge environmental loads compared with their predecessors as their bases since October, 2010. Pen series digital camera, E-PL2 and compact digital camera, VG-140 are certified as the firstNote1 "Olympus Super Eco-Products" this time. Olympus aims to create "Olympus Super Eco-Products" from all business units from now on.

Olympus group is making efforts to achieve our long-term environmental goal to reduce CO2 emissions across product lifecycles by 50% by fiscal 2020, compared with fiscal 2007 level. As the part of this efforts, Olympus has brought the total of over 300 certified products that met own environmentally conscious design standard as "Olympus Eco-Products." To accelerate the reduction of environmental loads of the products towards realizing long-term environmental goal, Olympus starts to adopt and certify the extremely superior products as "Olympus Super Eco-Products" among "Olympus Eco-Products" that meet either one of following 4 items compared with their predecessors as their bases; the rate of greenhouse gas emissions reduction is 50% or more, the rate of mass reduction is 30% or more, equipped with innovative environmentally-conscious technology, or received an external environment-related award.

This time, Pen series digital camera, E-PL2 which equipped with innovative environmentally-conscious technology and compact digital camera, VG-140 which realized the rate of mass reduction of 30% or more, are certified as the firstNote1 "Olympus Super Eco-Products."

Olympus aims to create "Olympus Super Eco-Products" from all business units and contributes to reduce environmental loads through the business.

Note1: Within Olympus own brand products.

Olympus Super Eco-Product

Pen series digital camera E-PL2
Pen series digital camera E-PL2 Met standard as Super Eco-Products; equipped innovative environmentally-conscious technology
It realized to save resources and reduce environmental burden by surprisingly small, lightweight camera body and lens owing to the structure without a mirror box inside the camera by adopting Micro Four Thirds standard.
Compact digital camera VG-140
Compact digital camera VG-140 Met standard as Super Eco-Products; compared to the reference product, the rate of mass reduction is 30% or more
It reduced by about 46% of the packed mass compared to the reference product.

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