| May 15, 2001 |
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New Direct Connection Cable for FMD-250W
Dedicated to Portable DVD Player and Joint Sales Promotion |
| - New Audio-Visual Concept of "Freestyle Theater" - |
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| ET-MC02M + FMD-250W + DVD-PV40 |
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| * This news release is only for Japanese market. |
| Olympus Optical Co., Ltd. (President: Masatoshi Kishimoto) is pleased to announce the release of the ET-MC02M direct DVD connection cable on June 1. The ET-MC02M allows users to connect Olympus' FMD-250W (currently on sale), a face-mounted display (FMD) in the company's Eye-Trek series, with a new portable DVD player from Matsushita Electric Industrial Co., Ltd., the DVD-PV40, which was announced today and is scheduled for release on June 1, 2001. Users can enjoy the impressive video and sound quality while outdoors, in transit, or wherever they please. |
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| The Olympus Eye-Trek series of personal displays are worn like sunglasses and connect to audio-visual equipment such as DVD player, VCR and game console to provide users with a large screen experience that is remarkably realistic. The FMD-250W features equivalent to 62-inch television wide-screen capabilities and has received high praise since its release last November. |
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| Matsushita's ultra thin DVD-PV40 is the world's smallest and lightest* DVD player and comes equipped with a dedicated DC-out connector for Eye-Trek. The ET-MC02M can be used to output power as well as video and audio signals. This feature eliminates the need for an AC adapter to power the FMD-250W and provides a simple yet sophisticated connection. The FMD-250W can also be connected and used when running the DVD player on the DY-DB60-S rechargeable battery. Moreover, support for the S-Video signal format results in image clarity that surpasses previous directly connectable portable DVD players. |
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| Olympus looks to joint sales promotions with Matsushita to help expand the mobile market. The company hopes more people will gain awareness of the new "Freestyle Theater" concept that allows them to enjoy impressive large screen video wherever and whenever they please. |
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Compared to other portable DVD players in terms of external dimensions and mass. As of May 15, 2001. |
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| Direct Connection Cable ET-MC02M |
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| The companies will jointly conduct the following sales promotion activities: |
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| 1. |
Accompanying the product's release, expand the number of locations where customers can experience the collaborative concept of "Freestyle Theater" by installing joint displays at participating stores and demonstrating the Matsushita DVD-PV40 portable DVD player connected to Olympus' Eye-Trek FMD-250W.
(Target of 1,000 stores nationwide.) |
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For customers that purchase both the Matsushita DVD-PV40 and the Olympus FMD-250W, conduct a joint campaign to provide all applying customers with a carrying case that holds both products and has an original logo.
Campaign Period: June 1 to September 30, 2001 (four months) |
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Collaborate to produce a catalogue that provides clear explanations about the applications made possible by combining the two products. |
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Create a web site for customers about the joint campaign and provide links to the web sites of both companies. The web site will carry a wide array of detailed information such as product explanations, specific usage ideas, store campaigns, and more. |
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EYE-TREK is a registered trademark of Olympus Optical Co., Ltd. |
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Other company names and product names are the trademarks or registered trademarks of each company. |
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*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
- Press releases are company announcements that are directed at the news media.
- Information posted on this site is current and accurate only at the time of their original publication date, and may now be outdated or inaccurate.
- Company names and product names specified are trademarks of their respective owners.
