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May 13, 2002
CAMEDIA C-300ZOOM Digital Camera
High-quality 3-megapixel imaging
High-performance 2.8x optical zoom lens
* Information in this news release applies to the Japanese market only.
Olympus Optical Co., Ltd. (President: Tsuyoshi Kikukawa) is pleased to introduce the CAMEDIA C-300ZOOM, a compact, 3-megapixel digital camera equipped with an 2.8x optical zoom lens (equivalent to 36 - 100mm on a conventional 35mm film camera).
The CAMEDIA C-300ZOOM was developed as a successor to the CAMEDIA C-200ZOOM that was introduced in June of 2001. Although the CAMEDIA C-300ZOOM retains the practicality and ease of use of its predecessor, it adds a 3-megapixel CCD for even higher image quality, and can be used to produce stunningly beautiful prints in sizes up A4. It also features a new 'Virtual Dial' for greater ease of use, improved Auto White Balance and other basic functions, and 'Scene Program' programmed exposure modes that make it easy for users to take great pictures in virtually any situation.
Handling is also superb, with a compact, elegantly designed body that features silver aluminum accents that reflect the camera's high quality standards. Offering superior performance and design, as well as ease of use and affordability, the CAMEDIA C-300ZOOM makes it easy for users of all levels to enjoy 3-megapixel image quality.
Top Features
High-quality, 3-megapixel imaging with up to 10x zoom capability
White balance and noise-reduction controls for superior image quality
'Virtual Dial' and 'Scene Program' controls for easy shooting in any situation
New, high-quality body design with silver aluminum accents
Worry-free Olympus construction -- accepts regular AA batteries; body design provides handling ease and lens protection
Development Background
During 2001, 2-megapixel-class cameras that offered easy-to-handle image file sizes with sufficient image data to produce A5-size prints dominated the entry-level digital camera market. Among these, the 2-megapixel CAMEDIA C-200ZOOM, which was introduced in June 2001 and widely acclaimed for its worry-free operation and ease of use, became one of Olympus' best-selling digital camera models. Taking the Olympus commitment to image quality one step further, we then decided to create an entry-level digital camera that would allow users to enjoy an even higher level of image quality, as well as the ability to produce beautiful prints in sizes up to A4. In order to achieve this without sacrificing simplicity or ease of use, we included a convenient image resizing function, and further refined the basic functionality and feature set found on the CAMEDIA C-200ZOOM. The result is the 3-megapixel CAMEDIA C-300ZOOM, which allows users of all skill levels to enjoy exceptional image quality and digital camera performance.
Main Features
High quality, 3-Megapixel Imaging with Up to 10x Zoom
Compared to the 2-megapixel CAMEDIA C-200ZOOM, the 3-megapixel CAMEDIA C-300ZOOM offers higher resolution. In addition, the bright, F2.9 - 4.4 lens features two aspherical lens elements, and provides outstanding sharpness and clarity for up to A4-size prints. Zoom performance is also impressive, with a 2.8x optical zoom lens and 3.6x digital zoom that can be used in tandem to provide up to 10x zoom.
Improved Camera Features for Higher Image Quality
The camera's ability to determine the type of light source has been further refined, allowing skin tones and green colors of plants to be beautifully rendered regardless of the type of light source. A noise reduction function has also been added, ensuring better results when shooting at night. In addition, the advanced Olympus exclusive TruePic image processing technology featured on our top-of-the-line CAMEDIA E-20 digital SLR is also included to take full advantage of the 3-megapixel CCD's imaging capabilities and allow beautiful images to be sent as e-mail attachments. Continuous shooting with autofocus capability has also been enhanced, ensuring to capture precious shutter chance.
Virtual Dial and Scene Program Mode Selection
The CAMEDIA C-300ZOOM's Virtual Dial - a first for the CAMEDIA series - eliminates the need for multiple buttons and provides easy access to the camera's various programmed shooting modes. The Virtual Dial appears on the LCD monitor and allows the user to quickly and easily select Scene Program, Program Auto, Exposure Priority and other modes via a convenient 4-key Arrow Pad on the back of the camera. And because the camera's Portrait, Landscape-Portrait and other Scene Program modes are pre-programmed with the correct settings for each type of shooting situation, users can consistently capture beautiful images. In addition, the easy-to-understand, menu-based controls first introduced on the CAMEDIA C-700 Ultra Zoom make it easy for virtually anyone to obtain beautiful images.
New Body Styling Reflects 3-Megapixel Class Performance
While retaining the overall body design that earned the CAMEDIA C-200ZOOM much praise for its easy handling, the CAMEDIA C-300ZOOM features a refined misty-silver finish and dazzling silver aluminum accents on the lens barrier that reflect the camera's further evolution.
Olympus Features for Worry-Free Operation
Thanks to the CAMEDIA C-300ZOOM's low power requirements and ability to use standard alkaline batteries, battery power-loss worries are reduced. In addition, the camera's body design makes it very easy to hold, reducing the possibility of blurring caused by camera shake when shooting. Further, the sliding lens barrier protects the lens, reducing worries about damage when carrying the camera.

When using AA alkaline batteries (bundled) under continuous operating conditions, approximately 4,500 pictures can be taken, and when using optional CR-V3 (LB-01) lithium batteries under continuous operating conditions, approximately 9,000 pictures can be taken.* In addition, an optionally available AC adapter, or NiCd or NiMH batteries, can be used to power the camera.
Test conditions for continuous operation: SQ mode, LCD monitor off, flash off, no zoom activation, no image display or file downloading.
When using AA alkaline batteries under normal operating conditions, approximately 150 pictures can be taken, and when using lithium batteries over 500 pictures can be taken. Test conditions for normal operation: repeated 2-shot shutter release followed by 10 minutes of rest, one zoom round-trip per shot, HQ mode, LCD monitor on when shooting, flash used on 50% of shots, no image display or file downloading.
All-in-One Packaging
Everything needed for viewing, downloading and editing images is bundled in the camera's all-in-one packaging, so even novice digital camera and computer users can start using the camera right away.
Video Cable
A video cable is bundled as standard equipment. It allows the camera to be connected directly to a TV monitor so that photographs can be enjoyed with family and friends.
USB Cable
A quick-connect USB cable is bundled as standard equipment for fast, easy image file downloading.
CAMEDIA Master 4.0' Image Processing and Management Software
CAMEDIA Master 4.0 image processing and file management software is bundled as standard equipment. Featuring a user-friendly interface that even computer novices can use with ease, the software makes it simple to download, edit, and organize image files. In addition, it allows calendars and photo albums to be created with point-and-click ease
Other Features
Easy-to-Use Digital Editing Functions
A number of digital editing functions are also provided. Images can be saved as sepia or monochrome photos, and there is a convenient resizing function that creates separate 640 x 480 or 320 x 240 pixel images whose small file size makes them easy to send as e-mail attachments. In addition, a trimming function is also provided. And because edited photos are always saved as separate images, there is no danger of overwriting the original file.
QuickTime Motion-JPEG* Movies
15 frame-per-second QuickTime Motion-JPEG movie clips can also be created. Users can record up to approx. 33 seconds at 320 x 240 pixels, or up to approx. 148 seconds at 160 x 120 pixels.
QuickTime is a trademark of Apple Computer Inc.
Dioptric Adjustment
Dioptric adjustment on the optical viewfinder allows viewfinder focus to be adjusted to suit the user's vision.
Approximately 1.2 Frame-per-Second Continuous Shooting
Continuous shooting of up to 11 frames* at an approximate speed of 1.2 frames-per-second is offered. Because digital cameras allow users to immediately review photos and erase those that are not wanted, users can use Continuous mode without worrying about wasted film, and be assured of capturing the best shot.
In HQ mode (1984 x 1488 pixels) with the standard 16MB SmartMedia card installed.
4 Flash Modes
In addition to Auto Flash in low light and backlight, Red-Eye Reduction, Off, and Fill-In flash modes are offered.
Adjustable ISO Sensitivity
CCD sensitivity can be set to Auto or any of three fixed settings. (In Auto mode, ISO sensitivity is approx. equivalent to ISO60, increasing automatically as needed.) The fixed settings are: normal (approx. equivalent to ISO 100), 2x sensitivity (approx. equivalent to ISO 200), and 4x sensitivity (approx. equivalent to ISO 400). The higher settings can be used to facilitate flash-free shooting, and to suppress blurriness when using the zoom.
Two Light Metering Modes for Accurate Exposure
Exclusive digital ESP metering separately measures light values from the center of the frame and surrounding areas, and then uses a calculation program to determine the best exposure, producing images with no loss of highlight or shadow detail when shooting in backlight or high-contrast situations. In addition, spot metering can be used to set exposure values to match the center of the viewfinder image.
Pre-Set White Balance Settings
In addition to Auto White Balance, four pre-set white balance settings are provided (Daylight, Overcast, Tungsten Light and Fluorescent Light). As a result, users can obtain correct color balance even if lighting conditions are too complex to be handled by the Auto White Balance function.
Exposure Compensation
Exposure compensation of up to +-2EVcan be set in 1/2-step increments.
Sharpness and Contrast Settings
Soft, Normal and Hard image sharpness settings and High, Normal and Low contrast settings can be set according to the user's preference.
Enlarge Function
Captured images can be enlarged by 1.5x, 2x, 2.5x, 3x,3.5x or 4x for viewing.
Optional Accessories
PT-009 Dust & Water Protector
An optional PT-009 dust and water protector can be used for worry-free digital photography at the ocean or in the mountains, at construction sites, or in other outdoor business environments. The protector body is constructed of rugged polycarbonate resin, and because it is waterproof to a depth of 30m, it can even be used for underwater shooting.
Camera Cases
Casual and Basic camera cases (CSC-8, CSC-3) are available to suit the user's preference.
*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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