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July 30, 2002
OLYMPUS OPTICAL CO., LTD.
Fuji Photo Film Co., Ltd.
Development of the xD-Picture Card
Ultra-Compact Digital Camera Memory Media
The xD-Picture Card, a new type of ultra-compact memory media developed jointly by Fuji Photo Film Co., Ltd., and Olympus Optical Co., Ltd. is cheduled for market introduction this autumn.
The SmartMediaTM cards widely used to date in Fujifilm and Olympus digital cameras and other electronic devices have earned a reputation for outstanding portability, compatibility with personal computers, and cost performance, firmly establishing them as a memory device standard.
With the xD-Picture Card, Fujifilm and Olympus have contributed in a cooperative effort to respond to the needs of consumers using today's advanced digital still cameras. Those needs include:

  Development of smaller digital cameras
  Demand for greater memory capacity
  Greater compatibility of digital media between different brands of digital cameras

Production of the new media will be consigned to Toshiba Corporation.

The name "xD-Picture Card" was inspired by "eXtreme Digital", suggesting the excellence of this new memory media for recording, storing, and transporting audiovisual information.

Both Fujifilm and Olympus will be releasing digital cameras using the xD-Picture Card this autumn, and will urge other digital camera and printer manufacturers to adopt the xD-Picture Card standard.

The new cards are scheduled for release this autumn, and will initially be available in memory capacities of 16MB, 32MB, 64MB, and 128MB.

Main features of the xD-Picture Card
1. Ultra-compact 20.0 x 25.0 x 1.7mm size
With a volume of 0.85cc and a weight of 2g, the xD-Picture Card boasts the smallest form factor* of any digital memory card, making it exceptionally portable and convenient.
The miniature size of the new Card will enable development of even smaller digital cameras.
* As of July, 2002

2. Planned capacities up to 8GB
Four types of Cards will be available initially: 16MB, 32MB, 64MB, and 128MB.
256MB Cards are planned to be introduced this December, with 512MB and 1GB-8GB Cards to follow from the next year.

3. Expandable media solution
Available simultaneously with xD-Picture Cards will be PC Card adapters and USB card readers, allowing easy interfacing with personal computers.
A CompactFlashTM adapter is being developed that will allow use of xD-Picture Cards in cameras designed for CompactFlashTM media. Plans to adapt the new media for PDAs, audio players and other IT appliances are also underway.
xD-PictureCard System
- SmartMedia is a trademark of Toshiba Corporation.
xD-Picture Card and other company and product names are trademarks of their respective owners in Japan and overseas.
*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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