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April 22, 2003
3.2-megapixel image quality
Newly developed high-performance 10x optical zoom lens
Approximately 30% smaller body than previous models
CAMEDIA C-740 Ultra Zoom FRONT CAMEDIA C-740 Ultra Zoom BACK
CAMEDIA C-740 Ultra Zoom
* The information contained in this news release applies only to the Japanese market.
Olympus Optical Co., Ltd. ( President: Tsuyoshi Kikukawa ) is pleased to announce the introduction of the CAMEDIA C-740 Ultra Zoom, a 3.2-megapixel digital camera with a newly developed high-performance 10x optical zoom lens.
The CAMEDIA C-740 Ultra Zoom is the latest addition to the CAMEDIA ULTRAZOOM series that has proved very popular with families and people who enjoy watching or participating in sports. In addition to offering outstanding ease of use and the ultra-telephoto power of a 10x optical zoom lens, the CAMEDIA C-740 Ultra Zoom delivers outstanding image quality by using the same proprietary image processing technology featured on our top-of-the-line CAMEDIA C-5050ZOOM compact digital camera.

High-precision body construction also makes the CAMEDIA C-740 Ultra Zoom the most compact 3.2-megapixel, 10x optical zoom digital camera in the world ( according to in-house market research as of April 2003 ). The camera body is approximately 30% smaller in volume than previous CAMEDIA ULTRAZOOM models, and weighs only 295 grams, making it even easier to carry than its predecessors.

The CAMEDIA C-740 Ultra Zoom also offers up to 56 minutes * of Motion JPEG recording, and Super Macro shooting from as close as 3cm. In a single camera, it combines the benefits of ultra-telephoto and ultra-macro still photography with a new level of motion-image shooting convenience.

In addition, accessories such conversion lenses and a water protector have been developed to further enhance the range of situations in which the CAMEDIA C-740 Ultra Zoom can be used.

With its easy-to-handle 3.2-megapixel image size, the CAMEDIA C-740 Ultra Zoom offers ultra-telephoto capabilities and image quality that will appeal to a wide range of users. Together with the 4.0-megapixel CAMEDIA C-750 Ultra Zoom , which boasts the highest image quality in the ULTRAZOOM line, the CAMEDIA C-740 Ultra Zoom brings new depth to the ULTRAZOOM product line.

* With 256MB xD Picture Card installed.
Top Features
Newly developed 10x optical zoom lens and high-resolution 3.2-megapixel CCD for ultra telephoto shooting and high image quality
Slim, compact body -- the world's smallest 3.2-megapixel, 10x optical zoom digital camera
Advanced motion-image features for enhanced digital shooting enjoyment
Numerous accessories for extended shooting capabilities
Distinctive body design and exceptional ease of use
Main Features
In keeping with the CAMEDIA ULTRAZOOM concept of combining a high-resolution CCD with an ultra-high-power zoom lens, the CAMEDIA C-740 Ultra Zoom offers 3.2-megapixel image quality and powerful 10x optical zooming. For leisure activities and spectator sports, this makes it possible to take ultra-telephoto shots of exceptionally high image quality.

The newly designed 7-group, 11-element lens features an ED ( Extra-low Dispersion ) lens element like the ones used in high-quality SLR telephoto lenses, as well as two aspherical lens elements, high index lens elements, and a low-dispersion lens element. In addition, many of the lens elements are multi-coated. As a result of these design improvements, the lens offers superior resolving power and reduced aberration at high zoom magnifications and long focal lengths.

The inclusion of TruPic processing and other advanced image processing technologies also helps ensure class-leading image quality. Outstanding color fidelity and low noise are ensured by the same proper gamma technology and advanced noise filter featured on the Olympus compact digital camera flagship, the CAMEDIA C-5050ZOOM. High image quality is also aided by a noise reduction function that suppresses the noise that occurs when shooting at night, and by an advanced anti-vibration program that regulates shutter speed, flash, and ISO sensitivity to reduce the blurring that can be caused by camera shake.

By reducing circuitry requirements, body volume has been reduced by 30‰ in comparison to previous CAMEDIA ULTRAZOOM models. Overall dimensions are 107.5 ( W ) x 66mm ( H) x 68.5mm ( D ), making the CAMEDIA C-740 Ultra Zoom an extremely slim and compact ULTRAZOOM model. Weight is only 295 grams, further enhancing the camera's portability.

The CAMEDIA C-740 Ultra Zoom features the broad motion streaming technology first introduced on the CAMEDIA C-730 Ultra Zoom, and can record up to 56 minutes of motion-image material ( with 256MB xD Picture Card installed ). In addition, Fast Play and Reverse Play modes have been added to extend motion-image capabilities even further. The result is a camera that allows users to enjoy both still and moving-image photography without the need to carry a separate video camera.

The CAMEDIA C-740 Ultra Zoom accepts both 0.7x wide-angle and 1.7x tele conversion lenses. The wide-angle conversion lens offers 27mm wide-angle capability ( 35mm film camera equivalent ), while the tele conversion lens boosts the maximum zoom telephoto setting of 380mm up to 646mm ( 35mm film camera equivalent ). When used in tandem with the digital zoom ( which normally boosts telephoto performance up to a maximum of 1140mm ), a maximum focal length of 1938mm is possible - providing a truly astounding range of shooting options for such a compact camera.

In addition, the PT-018 Water Protector introduces underwater shooting capability to the ULTRAZOOM line by providing waterproof protection to depths of 40m.

The front, lens trim of the body are constructed of aluminum, adding a distinctive touch of quality to the overall design.

Although much slimmer and more compact, the CAMEDIA C-740 Ultra Zoom offers the same handling ease and comfortable grip as previous ULTRAZOOM models. Controls are positioned so that they are easy to operate with the right thumb when the camera is held in the shooting position, and the response time of the built-in LCD monitor has been speeded up to ensure enhanced operating ease.

Super Macro Mode
The camera's Super Macro mode allows shooting from a distance of only 3cm. With the CAMEDIA C-740 Ultra Zoom, users can enjoy both telephoto and macro shooting, and capture virtually any type of scene or subject with a single camera.

Histogram Display
Histograms that show the relationship between subject illumination and current exposure settings can be displayed during or after shooting. By visually confirming histogram data on the built-in LCD monitor, users can exercise more precise exposure control, and better achieve their creative intent by taking full advantage of the CCD's dynamic range.

A Choice of Scene Program Modes and 'My Mode' Settings
In addition to Full Auto, Aperture-Priority, Shutter-Speed-Priority, and Manual shooting modes, there are six Scene Program Modes - Portrait, Sports, Landscape-Portrait, Landscape, Night Scene, and Self-Portrait - that make it easy to set optimum exposure values in virtually any shooting situation. What's more, up to four customizable 'My Mode' settings can be stored in memory, allowing users to instantly access their most frequently used setting configurations.

Versatile White Balance Settings
Advanced iESP II Auto White Balance provides higher color fidelity for more natural skin tones in mixed-source lighting conditions. In addition, there is a One-Touch White Balance setting, as well as preset white balance settings for Daylight, Overcast, Tungsten Light, and three types of Fluorescent Light ( Daylight, White Daylight, and White ).

Autofocus Area Selection
When camera movement is restricted by tripod use, users can reposition the autofocus target area two steps up, down, left, or right from the center of the frame, retaining creative control while ensuring correct focus.

Easy-to-Use Digital Editing Functions
Basic digital editing tasks can easily be performed in the camera without downloading images or using a computer. Because the edited images are stored as a separate file, users never need to worry that the original data will be overwritten.

If users want to create a smaller-sized file to send as an e-mail attachment, for example, they can easily do so right in the camera.

Photos can easily be trimmed in the camera to suit the user's preference.

All-in-One Packaging
All-in-one packaging includes everything necessary to download, edit, and organize image files, ensuring that even first-time users can begin enjoying the benefits of digital photography right away. And by using the included video cable to connect the camera to a TV, images can be displayed at a size that allows everyone to enjoy them.
Optional Accessories
Conversion Lenses
By attaching an optional CLA-4 lens adapter to the camera, users can expand their shooting capabilities with the optional WCON-07 wide-angle conversion lens, the MCON-40 macro conversion lens, or the TCON-17 tele conversion lens.

Water Protector
The PT-018 Water Protector makes it possible for the first time for a CAMEDIA ULTRAZOOM camera to be used for diving and underwater photography at depths of up to 40 meters. ( Compatible only with the CAMEDIA C-740 Ultra Zoom and CAMEDIA C-750 Ultra Zoom. )

Camera Case & Neck Strap
A variety of cases and neck straps are available.

Camera Cases
CSCH-13 Genuine leather semi-hard case
CSCH-14 Soft case
Sports Neck Straps
Shock-absorbing straps that are ideal for use at sporting events.
CNS-02SV Silver
CNS-02BL Blue
CNS-02BK Black

xD Picture Card Media
In addition to the 16MB xD Picture Card bundled with the camera, 32MB, 64MB, 128MB, and 256MB xD Picture Cards are also available.
*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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