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February 12, 2004
Olympus E-System Interchangeable-Lens-Type Digital
SLR Development Leader Receives PMDA 2004
Technical Achievement Award
Olympus Corporation (President: Tsuyoshi Kikukawa) is proud to announce that Mr. Yasuo Asakura, development leader of the 'designed for digital' Olympus E-System interchangeable-lens-type digital SLR camera system, has been presented with the 2004 Technical Achievement Award by the PhotoImaging Manufacturers and Distributors Association (PMDA) of the United States. Mr. Asakura is a Group Leader in the Research and Development Department at the Imaging Systems Group of Olympus Corporation.
Established in 1939, the PMDA is an association of camera manufacturers and sales companies that plays a central role in promoting imaging industry activities. Each year, the PMDA presents awards recognizing those who have contributed significantly to the advancement of imaging-related products, services, and activities.
Mr. Asakura, the winner of the PMDA 2004 Technical Achievement Award, joined Olympus in 1981. Early in his career, he was involved in the development of OM series interchangeable-lens-type 35mm film SLR cameras and L series integrated-lens-type 35mm film cameras. Later, he was appointed development group leader for the CAMEDIA E-10 and CAMEDIA E-20 integrated-lens-type digital SLR cameras. In addition to his work on these advanced, high-quality, film and digital cameras, the PMDA award also honors his role as a leader in the development of the designed-for-digital Olympus E-1 and Olympus E-System, interchangeable-lens-type digital SLR camera system. The award was officially presented to Mr. Asakura at an awards dinner held at the Mirage Hotel in Las Vegas, Nevada on the eve of the PMA 2004 Annual Convention and Trade Show that runs from February 12 through 15.
The E-1 interchangeable-lens-type digital SLR camera and system represent a fusion of superior optical technology and advanced digital technology, and were developed according to a design concept of "the highest image quality in every detail." Olympus is delighted that the developer of the E-System - an interchangeable-lens-type SLR camera system that can be said to stand at the apex of digital camera performance - has been honored with this prestigious award, and it vows to continue its efforts to develop new digital camera technologies and products in response to user needs.
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*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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