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Feburuary 16, 2004
Olympus Introduces New µ-30 Digital
4.0-Megapixel Digital Camera with 3x Optical Zoom
and Stylish All-Weather Metal Body
New TruePic TURBO image processor
New Sunshine LCD (Semi-Transmissive TFT Color LCD)for easy outdoor shooting and viewing
All-weather sound recording capability
µ-30 Brilliant Silver
Brilliant Silver
µ-30 Ocean Blue µ-30 Ice Blue
Ocean Blue Ice Blue
µ-30 DIGITAL
Information in this news release applies to the Japanese market only.
Summary
Olympus Corporation (President: Tsuyoshi Kikukawa) is pleased to announce the introduction of the µ-30 DIGITAL, an easy-to-use full-auto digital camera with 3x optical zoom and 4.0-megapixel imaging in an elegant all-weather metal body.
The µ-30 DIGITAL offers sound recording, a new image processor, an easy-to-view LCD monitor, a choice of three body colors, and a host of other features that bring a new level of performance, shooting pleasure, and ease of use to the popular Olympus µ DIGITAL series.
For the µ-30 DIGITAL, Olympus has significantly refined and improved the all-weather construction that has earned the µ DIGITAL series wide acclaim. As a result, the µ-30 DIGITAL now offers all-weather sound recording for still image and motion JPEG shooting, further extending users' ability to enjoy digital photography in places and situations where the threat of possible water damage previously made that impossible. In addition, the µ-30 DIGITAL is equipped with a newly developed TruePic TURBO image processor that ensures sharper, clearer imaging and faster recording and playback response.
The introduction of a new Sunshine LCD (Semi-Transmissive TFT Color LCD) improves screen visibility when shooting outdoors. In addition, Scene Program modes that make it easy to shoot beautiful images in a wide range of situations have been expanded to include Beach & Snow and other modes, making it easy to capture beautiful images in situations where the camera's all-weather construction comes into play.
A choice of body colors will be offered. In addition to Brilliant Silver, which is the basic color, a limited number of units will be available in Ocean Blue and Ice Blue, which are colors that reflect the product's association with water. The three colors add to the camera's air of quality and will give users a greater range of choice.
Development Background
The unique all-weather capabilities of µ DIGITAL series cameras have resulted worldwide sales of over two million units in less than 12 months since the first model was introduced in February 2003. Thanks to these capabilities, the µ DIGITAL series overcomes the inherent susceptibility to water damage that previously limited the range of situations in which digital cameras could be used. Now, with the development of the µ-30 DIGITAL, users can enjoy an even wider range of digital features and functions in an even wider range of situations than ever before.
Main Features
New Features for More Carefree All-Weather Shooting
All-Weather Sound Recording
  In addition to exclusive Olympus all-weather technology that provides weatherproofing equivalent to IEC Standard Publication 529 IPX4 (protection against water splashed from any direction), the µ-30 DIGITAL features sound recording. Although the demands of all-weather construction make it necessary to seal the body to prevent water from entering the camera, the demands of sound recording make it necessary for the microphone to be exposed. As a result, it is extremely difficult to combine all-weather construction with the ability to record and playback sound. However, by using a special material and optimizing mechanical construction, Olympus engineers were able to achieve a level of all-weather performance that allows users to enjoy worry-free movie and still-photo shooting in active situations where water was previously a problem.
Newly Developed TruePic TURBO Image Processor for Higher Image Quality and Processing Speed TruePic TURBO
  Image resolving capability has been increased, and noise has been reduced to ensure sharp, clear imaging. Recording and playback times have been reduced, and sequential image shooting speed has been increased from approximately one frame per second to approximately two frames per second. Because processing speed is faster than on previous models, photo opportunities are less likely to be missed when shooting in active situations.
Sunshine LCD (Semi-Transmissive LCD Monitor)
  A new Sunsine LCD (Semi-Transmissive TFT Color LCD) makes it easy to view the screen when users are outdoors in bright light. As a result, users can frame their shots and view photos clearly at beaches, pools, ski resorts and other outdoor locations where the monitor used to be difficult to see.
New Features for More Enjoyable All-Weather Shooting
Three New Scene Program Modes
  In addition to Portrait, Night Scene, Landscape Portrait, Landscape, and Self Portrait modes, new Beach & Snow, Cuisine, and Indoor modes have been added to the Scene Program function. Using the various modes, it's easy to take beautiful photos in virtually any situation.
 
Beach & Snow : Allows users to get the kind of bright, cheerful photos they want when shooting at beaches, ski resorts, and other locations in bright sunlight.
Cuisine: Automatically enhances color tones to ensure that food looks more delicious. Depending on the light level, it can be used in combination with the flash.
Indoor: Allows users to take photos that capture the party scene. Depending on shooting conditions, it automatically increases CCD sensitivity to maintain optimum image brightness.
(Image size in this mode is limited to 1280 x 960 pixels or less.)
PictBridge Support for Easy Photo Printing
  Support for PictBridge direct photo printing allows the camera to be connected with a USB cable to any PictBridge-enabled printer for easy printing without using a computer.
Design Features and Functions for Enjoyable Handling
Warm, Flowing Lines and a Choice of Three Body Colors
  "Light" is the overall design concept for the µ DIGITAL series, and the µ-30 DIGITAL adds to the line's high-quality with a basic color scheme of Brilliant Silver for the metal body, and deep Sapphire Blue for the lens barrier. In addition, a limited number of units will be offered in Ice Blue and Ocean Blue colors that bring to mind an image of water. In all three body colors, a µ DIGITAL logo emblem on the front of the camera adds a further touch of quality.
Customizable Startup Screen and Menu Color
  The image displayed on the built-in LCD monitor when the camera is switched on can be set to any of three choices: "Normal," which features an image that reflects the µ DIGITAL design concept, "Sunshine," and "Beach." In addition, a choice of four colors is offered for menu text and text background display (yellow, pink, green, and blue), allowing users to select the display combination that best suits their preference.
Other Features
Dramatic Super Macro Photos
A Super Macro mode allows users to shoot from a distance of only 9cm, filling the frame with a subject area that measures 33mm x 25mm.
Economical Battery Power for Worry-Free Shooting
Economical rechargeable batteries are included for worry-free shooting with sufficient power for approximately 150 shots under normal operating conditions.
*  Test conditions for normal operation: repeated 2-shot shutter release followed by 10 minutes of rest; one zoom round trip per shot; HQ mode; LCD monitor and flash used on 50% of shots; no digital zoom, image display or file downloading; 25 degrees ambient temperature.
Versatile White Balance Settings
In addition to iESP II* Auto White Balance for faithful reproduction of skin tones, and convenient One-Touch White Balance, there are preset white balance settings for daylight, overcast, tungsten light, and three kinds of fluorescent light (daylight, white daylight, and white).
*  Intelligent Electro Selective Pattern II
Exposure Compensation
Exposure compensation of ±2EV can be set in 1 / 3EV increments.
Easy-to-Use In-Camera Digital Shooting / Editing Functions
In-camera shooting and editing functions include a 2-in-1 function that automatically combines two shots taken in succession into a single split-screen image. There are also functions that allow monochrome and sepia image creation, and image resizing, and image rotation.
All-in-One Packaging
All-in-one packaging includes everything necessary for image editing and storage.
Optional Accessories
Remote Control
The RM-1 Remote Control is a multi-function unit that allows users to operate the zoom and shutter release from a distance. In addition, it can also be used as a playback controller when viewing images.
Water Protector
The PT-016 Water Protector allows the µ-30 DIGITAL to be used underwater at depths of up to 40 meters.
Camera Case and Neck Strap
A variety of cases and neck straps that complement the µ-20 DIGITAL's sophisticated design are also available.
Camera Case Petit Camera Case
CSCH-08 Genuine leather, beige CSCH-15BL blue
CSCH-08BK Genuine leather, black CSCH-15PK pink
CSCH-08WT Genuine leather, pearl white CSCH-15YE yellow
CSCH-09CG Soft case, champagne gold CSCH-15BK black
CSCH-09BL Soft case, blue  
CSCH-09OR Soft case, orange  
Neck Straps
CNS-01SV Metal, silver
CNS-01BL Metal, blue
xD Picture Card Media
In addition to the 16MB xD Picture Card bundled with the camera, 32MB, 64MB, 128MB, and 256MB xD Picture Cards are also available.
Related link
*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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