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March 3, 2004
Olympus 8-Megapixel CAMEDIA C-8080 Wide Zoom
and 5.1-Megapixel CAMEDIA C-5060 Wide Zoom
Win 2004 DIMA Digital Shoot-Out Awards
Olympus Corporation (President:Tsuyoshi Kikukawa) is pleased to announce that the CAMEDIA C-8080 Wide Zoom ultra-high-quality 8-megapixel digital camera and the CAMEDIA C-5060 Wide Zoom high-quality 5.1-megapixel digital camera were named winners in the 8th Annual DIMA Digital Camera Shoot-Out Awards at the PMA 2004 Convention and Trade Show held in Las Vegas, Nevada, USA, February 12-15.
The Digital Imaging Marketing Association (DIMA) is a section of the Photo Marketing Association (PMA) that runs the United States' largest photography-related trade show every year. DIMA supports the digital imaging industry with market research and reports, and provides general information on current market trends. The Annual Digital Camera Shoot-Out is held every year at the PMA Convention and Trade Show using live-model studios provided by DIMA. Images are captured in the studios with cameras entered in the competition and printed on printing systems specially prepared for the contest. Final output is judged by a panel of experts who evaluate the overall quality of the prints and announce a winning camera in each price category.
The Olympus CAMEDIA C-8080 Wide Zoom and the CAMEDIA C-5060 Wide Zoom cameras that won 2004 DIMA Digital Shoot-Out Awards are the top two models in the CAMEDIA series, a series which has always maintained the achievement of class-leading image quality as a development priority.
The CAMEDIA C-8080 Wide Zoom has a fast-aperture, wide-angle, 28-140mm 5x optical zoom lens, a CCD with 8 effective megapixels, and a newly developed TruePic TURBO image processor for outstanding image quality. The CAMEDIA C-5060 Wide Zoom has a 5.1 megapixel CCD and a wide-angle, 27-110mm 4x optical zoom ED lens, and was the first compact digital camera in the world to offer 27mm wide-angle shooting capability.
The DIMA Digital Camera Shoot-Out Awards received by these two cameras are a particularly significant affirmation of Olympus' commitment to the best image quality in that they were granted in a year in which over 50 new products were announced. The award for the CAMEDIA C-8080 Wide Zoom is especially significant in that it was granted in the 8-megapixel high-end compact digital camera category (US$999-$1,299), a category in which numerous leading manufacturers had entries, and which was the focus of a great deal of attention at this year's PMA show. The CAMEDIA C-5060 Wide Zoom's award was also impressive in that it was granted in a price category (US$599-$799) in which image quality is considered to be particularly important.
Significant market growth is anticipated in the high-end compact digital camera category, and Olympus is delighted that two of its products in this category have received this prestigious award. In the future, it will continue to develop technologies that enable it to offer even higher image quality, as well as products that are truly responsive to user needs.
8th Annual 2004 DIMA Digital Shoot-Out Award
8th Annual 2004 DIMA Digital Shoot-Out Award
CAMEDIA C-8080 Wide Zoom CAMEDIA C-5060 Wide Zoom
CAMEDIA C-8080 Wide Zoom CAMEDIA C-5060 Wide Zoom
*Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003.
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