May 8, 2006

Olympus E-330 Receives 2006 TIPA Award

[E-330]	[E-330] (Backside)
[ZUIKO DIGITAL 14-45mm F3.5-5.6]mounted

2006 TIPA AWARD for Best Imaging Innovation

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce that the Live View function on its E-330 interchangeable lens type digital SLR camera (introduced in February 2006) has received the 2006 Technical Image Press Association (TIPA) Award for Best Imaging Innovation.

The Technical Image Press Association is an independent association of writers and editors representing 31 publications in 12 European nations, and annually presents awards honoring products and technologies of special merit in the fields of photography and imaging.

The E-330 is the first interchangeable-lens-type AF digital SLR in the world to offer full-time Live View subject framing via a rear-mounted LCD monitor*.

In honoring the E-330, TIPA said, "Olympus reinforces its heritage as an innovative manufacturer with the E-330. It's the first digital SLR camera with interchangeable lenses to offer a tilting LCD monitor on the back along with an optical viewfinder. Thanks to its Live View technology, this monitor allows different viewing angles so that macro, overhead or waist-level photography can be accomplished with ease and comfort. Moreover, the E-330 boasts the new 7.5 megapixel Live MOS sensor and delivers crisp, vibrant images that make you question its amateur D-SLR status. Last but not least, the E-330 is compatible with a growing range of FourThirds lenses, which sport high quality optics specifically designed for digital sensors."

* Among interchangeable-lens-type Full-time Live View AF digital SLR cameras