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August 25, 2006
Olympus Wins EISA Awards for
Zuiko Digital Super High Grade Series of Exchangeable Lenses
and the µ 720SW Compact Digital Camera
Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce that it has received two 2006-2007 EISA Awards. The Zuiko Digital Super High Grade Series of exchangeable lenses (ED 7-14mm F4.0、ED 35-100mm F2.0、ED 90-250mm F2.8、ED 150mm F2.0、ED 300mm F2.8) were selected in the “European Professional Lens” category, and the µ 720SW Compact Digital Camera in the “European Pocket Camera” category.
The European Imaging & Sound Association (EISA) is an organization representing 50 leading camera, imaging and audio magazines in 20 European countries. Each year it selects outstanding products and technologies across a wide spectrum of audiovisual product categories.
Zuiko Digital Super High Grade Series Exchangeable Lenses
(ED 7-14mm F4.0、ED 35-100mm F2.0、ED 90-250mm F2.8、ED 150mm F2.0、ED 300mm F2.8)
The “European Professional Lens 2006-2007” award
The Zuiko Digital Super High Grade Series of professional exchangeable lenses were designed and developed under Four Thirds System standard to provide superior image performance with digital cameras. Their dust-proof and weather-proof designs allow them to withstand use in harsh conditions. The reasons for the award were as follows.
“The Olympus ZUIKO range of lenses for the Four Thirds system now offers a Top Pro series which includes three zooms and two prime lenses: ED 7-14mm f/4.0, ED 35-100mm f/2.0, ED 90-250mm f/2.8, ED 150mm f/2 and ED 300mm f/2.8. These compact and robust lenses are perfect choices for sports, event or nature photography. Enthusiasts and professional photographers can now reach top performance with this light and compact equipment range.”(EISA)
Zuiko Digital Super High Grade Series Lenses
Zuiko Digital Super High Grade Series Lenses
 
The “European Professional Lens 2006-2007” award
The “European Professional Lens 2006-2007” award
µ 720SW Compact Digital Camera
The “European Pocket Camera 2006-2007” award
The µ 720SW digital camera is ideal for a wide range of photographic situations, from formal scenes to outdoor locations. Despite its stylish design, it has passed a 1.5m dropping test and can withstand underwater photography to depths of 3m. The EISA judging panel’s comments were as follows.
“The Olympus µ 720SW is a pocket camera that is designed to withstand the knocks of family use. Its shock-proof design means its body can withstand a fall from the table, up to 1.5 meters. Taking pictures underwater to a depth of up to 3 meters is also possible, without the aid of an extra waterproof body. Even as a pocket camera the µ 720SW looks good: it offers a 2.5-inch display, 3x zoom and a resolution of 7.1 million pixels.”(EISA)
µ 720SW
µ 720SW
 
The “European Pocket Camera 2006-2007” award
The “European Pocket Camera 2006-2007” award
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