Olympus Imaging Corporation (President Masaharu Okubo) announced today that the company will be releasing the new E-410 digital SLR camera at the end of April 2007. The world's smallest, slimmest and lightest* interchangeable-lens digital SLR camera, the E-410 incorporates all the core features of Olympus E-System cameras, including the "Dedicated Digital Design," "Dust Reduction" and "Live View" functions.

Main Features

1. Smart design with world’s slimmest, smallest and lightest body*
2. New, more advanced Live View function
3. New, 10-million pixel Live MOS sensor, image processing engine “TruePic III”

The E-410 is the smallest, slimmest, lightest interchangeable lens digital SRL camera in the world* today. (Dimensions 129.5 x 91 x 53 mm (excluding projections), weight 375 grams (main body only))
From basic materials to components and configuration, all aspects of this camera’s design were designed to optimize size reduction, while maintaining the critical performance standards required for a SLR camera. Fitting comfortably in the hand and providing outstanding portability, the E-410 offers a degree of simplicity and ease of use that no digital SLR can match.

Another helpful function is the advanced ”Live View‘ function which allows users to frame images while viewing the subjects on the LCD monitor on the back of the main camera body. Any user who is used to shooting with compact digital cameras will be familiar with this style of shooting and will appreciate being able to continue shooting in the same way. The E-410 also permits autofocusing to be used together with Live View monitoring, as well as making it possible to confirm the effects of exposure correction or white balance adjustment on the monitor screen.

Despite its ultra-compact design, the E-410 provides highest level of image quality available today. Thanks to the newly developed 10-million pixel Live MOS sensor with low noise and low power consumption and the new ”TruePic III‘ image processing engine, the E-410 delivers picture quality that easily meets the requirements of professional users.

With its ultra-slim, ultra-compact, ultra-lightweight design, the E-410 combines the convenience and portability of a pocket camera with the power and performance of a full-fledged digital SLR camera. Easy to carry and easy to use, the E-410 lets you enjoy the true pleasure of photography anywhere, anytime.

*	Among interchangeable lens type digital SLR cameras as of 5th March 2007 (in-house research)

Pricing & Launch Date

Category	Product Name	MSRP	Launch Date
Interchangeable lens type digital SLR camera	OLYMPUS E-410 Body	open pricing	The end of April, 2007
	OLYMPUS E-410 lens kitWith ZUIKO DIGITAL ED 14-42mmF3.5-5.6 lens	open pricing
	OLYMPUS E-410 Double zoom lens kitWith ZUIKO DIGITAL ED 14-42mmF3.5-5.6 lens,ZUIKO DIGITAL ED 40-150mmF4.0-5.6 lens	open pricing

Development Background

The first chapter in the E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, the "designed for digita" E-System has expanded to included five camera body models and continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.

In the fall of 2006 - three years after the E-1 made its debut - the second chapter in the story of the E-System began with Olympus declaring "we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the E-System body, lens, and accessory lineup. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before."

The first pages of Chapter Two are being written by the E-410, E-510 and E-1 successor model. The E-410 is distinguished by its ultra-compact size and ultra-light weight for go-anywhere mobility; the E-510 offers multiple functions and enhanced features such as an image stabilizer function; while the E-1 successor model features the high reliability and performance required for professional use. To enable users to choose the camera that best suits their needs without having to worry about image quality, all models boast the same image capturing technology as well as the Full-Time Live View function

As the E-System story unfolds in the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.

Other Features

• Fast 3 frames-per-sec. shooting
• HyperCrystal LCD with wide viewing angle from all directions
• Dust Reduction System using SSWF (Super-Sonic Wave Filter) with increased vibrations
• Newly designed bright, easy-to-view viewfinder
• High-precision 49-segment light metering system
• Easy-to-use Super Control Panel
• Convenient four picture modes
• Raw data compression without image quality degradation

Accessories

Item	MSRP	On-Sale Date
CS-6SH semi-hard case	¥5,000(incl. sales tax ¥5,250)	The end of April
BLS-1 lithium-ion battery	¥7000(incl. sales tax ¥7350)	The end of April
BCS-1 lithium-ion battery charger	¥6000(incl. sales tax ¥6300)	The end of April
PT-E03 under water case	¥120,000 (incl. sales tax ¥126,000)	The end of April
RM-UC1 remote control cable	¥6,000 (incl. sales tax ¥6,300)	9 March, 2007
CSS-S101L/S102L/S103L/S104LShoulder strap (leather) (Black/White/Light brown/Dark brown)	¥3600(incl. sales tax¥3780)	The end of April
CSS-S001/S002Shoulder strap (Black/Aqua, Black/Pink)	¥2400(incl. sales tax¥2520)	The end of April

Main Features

1. Smart design with the world's slimmest, smallest, lightest body
   With the E-410, Olympus has succeeded in developing the world's slimmest, smallest, and lightest digital SLR camera body*. This remarkable achievement was made possible by the four technologies listed below. Users will find the camera's slim design especially convenient, enhancing the overall operability, portability and handling in actual use.
   

   *	Among interchangeable lens type digital SLR cameras as of 5th March 2007 (in-house research)

   (1) Flexible board
   To take advantage of the gaps between components in the limited space inside the camera, we designed a new flexible board that allows free wiring in both of the horizontal and vertical directions.
   (2) High-rigidity shell-structured frame
   A box construction formed using high-strength engineering resin and thick metallic frame achieves high resistance against distortion and damage, while simultaneously achieving compact size and light weight. This enables the camera body to withstand various stresses from inside as well as outside.
   (3) Shutter
   To optimize the layout, a new design that puts the shutter charge block opposite to its position in ordinary cameras was adopted. The size of the drive motor and gear unit have been reduced. These components are made with a strong metallic material that ensures their strength and endurance while maintaining accuracy of 1/4000 sec.
   (4) Compact, divided capacitor and highly efficient xenon tube
   To implement a neat design with a small penta-prism section while incorporating a flash unit in the body, the flash is positioned by the “rear tilted installation” of the ‘penta-dach’ mirror for the viewfinder. The flash’s light emitting section uses a high-efficiency xenon tube to compensate for the reduction in size.

2. 2. New, more advanced Live View function
   

   The Live View function allows users to shoot while watching the LCD monitor on the back of the camera just as they can with compact digital camera. Even with high-angle or low-angle subjects that are difficult to view through the viewfinder, users will be able to shoot comfortably without having to stretch or contort themselves to get the shot. The ability to by frame compositions in the LCD monitor without having to look into the viewfinder is also useful in portrait shooting, helping users capture more natural and relaxed pictures. In addition, besides enabling pin-point focusing, Live View lets users check the results exposure correction and white balance adjustment in real time on the LCD monitor.

   Accurate, precise focusing supported by 7X/10X zooming
   Since AF in previous SLR cameras was possible only in the predetermined metering area, it often caused problems for photographers doing macro shooting or who wanted to compose and image near the periphery. In addition, it used to be necessary to zoom recorded images in order to check focusing and re-shoot the image if it was out of focus. Now, thanks to the E-410's new Live View, you can zoom the monitored image by up 7X at the touch of a button and check the focus before you take the picture. When the shooting point is located in the center, AF is activated, eliminating the need of manual focusing.

   Support for sure exposure correction
   Until now, it was impossible to check the results of exposure correction before taking the picture, but new Live View has made it possible. As this function allows the user to confirm the correction effect intuitively, even users with no knowledge of exposure can easily exploit the advantages of SLR shooting. Those users who are familiar with exposure correction can also benefit since it will allow them to make adjustments more quickly while viewing the LCD monitor, without having to check the white balance after every shot.

3. Newly developed 10-million pixel Live MOS sensor, image processing engine TruePic III
   

   The new 10-million pixel Live MOS sensor reproduces images with rich gradations equivalent to an 8-million pixel CCD. It has achieved about 80% reduction of power consumption so that the Live View function can be activated permanently. By simplifying the sensor structure through radical improvement of the material and processing technology based on Olympus's well-regarded MOS signal amplification technology and by forming the sensor circuits integrally on a flexible board, the contact resistance due to signal exchange and wiring has been minimized. This reduces the power consumption, heat generation and noise generation of the image sensor unit.

   Together with the 10-million pixel Live MOS sensor, a new image processing engine has also been developed. "TruePic III" achieves a significant reduction in image processing time, which until now has been the bottleneck preventing substantial pixel increases. Thanks to this high-speed image processing, continuous shooting of 3 frames per second is now possible using the following three technologies.

   (1) Advanced Noise Filter III Technology
   The advanced noise filter separates the image and noise components accurately and reduces noise while reproducing the image subject with high fidelity.
   (2) Advanced Detail Reproduction Technology
   This technology detects edges accurately and reproduces them smoothly. It also eliminates pseudo-colors cleanly.
   (3) Advanced Proper Gamma III Technology
   Advanced proper gamma technology featuring independent control of the luminance and chrominance signals has further evolved for more faithful color reproduction –even pale colors.

Other features

• Fast 3 frames-per-sec. shooting
  The newly developed 10-megapixel Live MOS image sensor and TruePic III technology have slashed the time required for image processing, enabling high-speed continuous shooting at 3 frames per second.
• HyperCrystal LCD with wide field angle from all directions
  The 2.5-inch LCD monitor on the rear of the body employs 230,000 hyper-pixels with 20% increased surface brightness. Ideal for high-definition images, this monitor enables wide 176° field angle adjustment ranges in the up-down, left-right and diagonal directions. This makes possible picture monitoring from any direction with improved visibility even under strong sunlight and is sure to assist the Live View framing.
• Dust Reduction System using SSWF (Super-Sonic Wave Filter) with increased vibrations
  When swapping out a lens on a digital SLR camera there's a good chance that the camera's electro-statically charged image sensor will attract micro dust that can ruin photos. Similarly, friction dust produced inside the body by the close and release of the shutter can get on the low-pass filter or image sensor and spoil your shots. Since the main advantage of using an SLR camera is the ability to change lenses for better imaging effects, Olympus incorporated a ”dust-free‘ SSWF unit in its very first digital SLR camera. The version incorporated in the E-410 is smaller, uses less power, and vibrates at a higher frequency to provide even more effective dust reduction than the original device. The SSWF unit is activated every time you turn the camera on, and whenever the Live View function is in use.
• Newly designed bright, easy-to-view viewfinder
  The penta-mirror section of the E-410 is smaller than that of the E-500 but has a larger viewfinder magnification of 0.92x (this is 0.9x with the E-500). The eyepiece lens employs high-refractivity lens components with an advanced aspherical surface treatment that provides a bigger, brighter view. This is another example of how Olympus is able to provided uncompromised operability and performance even when the body size is reduced.
• High-precision 49-segment light metering system
  The 49-segment light metering sensor has already proven itself on our previous models. It employs active pixel metering under low light and hybrid metering using an integrating amplifier under bright light. Despite having 49 different segments, it is able to reserve a wide metering range and provide fast, accurate metering. The system is also design to cope with light emitted by the flash and provides accurate metering in any conditions — whether under the low light of candles or the bright light of the sun.
• Easy-to-use Super Control Panel
  The Super Control Panel now features colors and fonts that are much easier to see and read than before. Larger, clear characters simplify operation, allowing users to make adjustments more quickly and reducing fatigue. A GUI (Graphical User Interface) with quick, intuitive operation helps minimize mistakes and misunderstanding when adjusting settings.
• Four convenient picture modes
  In addition to the two standard sRGB and Adobe RGB color modes, the E-410 incorporates four picture modes including Vivid, Natural (default), Flat and Monotone. The Monotone mode allow finer settings of filter effects (red, amber, yellow and green) and color tones (sepia, blue, purple and green).
• Raw data compression without image quality degradation
  Picture quality degradation due to compression of raw data has been eliminated and compression speed has been increased. This makes it possible to compress an image of about 17MB down to about 11MB with no loss of quality. This also makes it possible to store more high-quality images than before.

Accessories

PT-E03 Under Water Case
<Features>
* Compact and light-weight design that could easily be used underwater.
* Build-in flash of E-410 can be used with PT-E03.
Also enable to use underwater flash with slave function.
* 40m water-resistant design that gives reassurance when diving.

PPO-E05 Underwater Lens port
＜Compatible model＞
ZUIKO DIGITAL ED 14-42mmF3.5-5.6
<Sales>
The end of April, 2007
<Sales price>
¥48000 (incl. sales tax ¥50400)

OLYMPUS Studio 2
OLYMPUS Studio 2 is software specifically for digital cameras, used by professional photographers alike, to speed up the photography workflow. The software provides various functions and powerful tools to assist your workflow, such as examining and selecting the best shot from a large number of images, searching for a desired image from folders and albums, editing and processing images you have shot, printing pictures, etc.

<Differences from OLYMPUS Studio 1.2>
* Compatibility with Windows Vista has been added.
* Compatibility with Intel-based Macintosh computers has been added.
* RAW development function with high image quality and various adjustment capabilities.
* Backup function has been added.
* CD/DVD Jacket Print function has been added.

<Sales>
License keys can be obtained from the Olympus Online Store.
http://www.olympus-zuiko.com/ec/

<Online sales price>
¥9,800 incl. sales tax

Included Items

Item	Olympus E-410 Body	Olympus E-410 Lens Kit	Olympus E-410 W Zoom Lens Kit
ZUIKO DIGITAL 14-42mm F3.5-5.6 lens		○	○
ZUIKO DIGITAL 40-150mmF4.0-5.6 lens			○
BLS-1 lithium-ion battery	○	○	○
BCS-1 lithium-ion battery charger	○	○	○
Shoulder strap	○	○	○
USB cable	○	○	○
Video cable	○	○	○
EP-4 Eye piece cover	○	○	○
Instruction manual	○	○	○
OLYMPUS Master 2 software CD-ROM	○	○	○