Contents start


January 12, 2011

3-meter waterproof*1, 1.5-meter shockproof*2 and -10℃ freezeproof*3for casual everyday uses

OLYMPUS TOUGH TG-310

OLYMPUS TOUGH TG-310

OLYMPUS TOUGH TG-310

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the OLYMPUS TG-310 compact digital camera that incorporates waterproof to a depth of 3 meters*1, shockproof against falls from as high as 1.5 meters*2, freezeproof at temperatures as low as -10℃*3, and DUAL IS*4 feature in a stylish design. It is scheduled to go on sale in Japan at the end of February 2011.

Main Features

  1. Waterproof, shockproof and freezeproof in the stylish design
  2. 14-MegapixelsCCD*5, 3.6x wide optical zoom and DUAL IS
  3. Magic Filters*6 can be recorded in HD movie*7 (MPEG-4 AVC / H.264)

OLYMPUS Tough Series of compact digital cameras feature a waterproof, shockproof and freezeproof design that assures reliable, high-quality shooting under conditions that ordinary cameras would be unable to endure, such as underwater or in cold winter conditions. From the tranquil to the turbulent, whatever the conditions, whatever the situation, this camera assures great results, giving users the opportunity to expand their enjoyment of photography.

The new TG-310 achieves a good balance between the toughness, such as waterproof to a depth of 3 meters, dustproof*8 to keep out sand and dirt, shockproof against drop impacts from as high as 1.5 meters, and freezeproof at temperatures as low as -10℃, and the stylish body design. The TG-310 also incorporates the easy mode to shoot the increasingly popular 3D photos*9, the Beauty Mode*10 and the Beauty Make to touch up human skin and eyes attractive, and the Pet Mode that the camera automatically detects your pets' face and takes the shot at the best possible timing. With these features, you can trust the camera in everyday uses as well as the tough scenes.

Behind its tough exterior, the TG-310 offers the 3.6x optical zoom from the wide angle of 28mm*11, making it easier to shoot an expansive scenery or a group photo, and even an underwater photo which usually becomes smaller angle of view. The outstanding imaging power of a 14-megapixel CCD and the Olympus' imaging processing engine TruePicIII produce the high-quality, high-definition images.

Tough features and DUAL IS
The TG-310 incorporates the tough features to be used in various rugged conditions. Besides waterproof to a depth of 3 meters, shockproof from as high as 1.5 meters and freezeproof at a temperatures as low as -10℃, Olympus' distinct lens barrier, a sliding double lock mechanism, and Tap control features make the camera more accessible to use. To prevent the picture blur due to camera shake and subject motion, the TG-310 features DUAL IS using a CCD-shift image stabilization mechanism and high-sensitivity image capturing, by an effect of up to 4 shutter speed stops.

HD movie (MPEG-4 AVC / H.264) recording
Extended smooth and beautiful HDTV (1280 x 720 pixels) movie recording is available, as movies are encoded in MPEG-4 AVC/H.264 format.
When using any of SD/SDHC/SDXC/Eye-Fi*12 memory card, it is selectable to record to which card. When not using any memory cards, movie is to be recorded to internal memory. Movie recording can be manipulated by a dedicated movie REC button.

Magic Filters
The TG-310 features an expanded range of 8 Magic Filters, Pop, Pin Hole, Fisheye, Sketch, Soft Focus and Punk inherited from the previous model, and newly added Watercolor*13 and Sparkle*14. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Sketch Soft Focus, Punk and Watercolor delivering distinct look and artistic feel.

Watercolor: Enjoy transforming your images with a finish like that of watercolor paintings.
Sparkle: Enjoy photos with the luxurious feel created by the added twinkling lights.

3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from macro to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. There are two modes to shoot 3D photos;

Auto mode: After taking the 1st image, pan the camera slowly to line up the on-screen image and the 2nd image will be shot automatically.

Manual mode: After taking the 1st image, pan the camera slowly to line up the on-screen image, and then press the shutter to capture the 2nd image manually.

First select 3D photo playback or ordinary playback, and then you can further enjoy the full power of 3D images by playing them back on 3D-compatible TV sets or computers. When playing them back on the camera display, 3D icon will be displayed on images in Single-frame playback and Thumbnail playback mode.

MP Format (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single MP format file.

Pet Mode*15
The camera automatically detects dogs' and cats' faces. Selecting the [Pet Mode - Dog] or [Pet Mode - Cat] from the scene mode, the camera will quickly detect your pet's face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.

Auto Release
The camera captures perfectly your pet's cute expressions. Use the Auto Release function to have the camera automatically shoot the photo the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet's whimsical facial expressions.

Eye-Fi Card Compatible
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums, such as "ib on the net".

*1 JIS/IEC protection class 8 (IPX8) equivalent (our in-house test condition)
*2 Under Olympus in-house test condition
*3 Number of recordable pictures is reduced in low temperatures
*4 Image stabilization effect varies depending on shooting conditions
*5 Effective pixels
*6 Image size is limited to 5M or smaller in Sketch, Soft Focus, Watercolor and Sparkle
*7 Recording time per session is limited to less than 29 minutes. Recording is terminated automatically when the file size reaches 4 GB.
*8 JIS/IEC protection class 6 (IPX6) equivalent (our in-house test condition)
*9 The 3D effect cannot be obtained in moving subject
*10 Image size is limited to 5M or smaller. Beauty Mode effect varies depending on shooting conditions.
*11 35mm camera equivalent
*12 The use of Eye-Fi cards is limited to the original country of purchase. Observe all the applicable laws of the country of use. Turn off the Eye-Fi setting or refrain altogether from using Eye-Fi cards inside airplanes or in other places where wireless communication is restricted or forbidden. Single files (images or movies) exceeding 2GB cannot be transferred wirelessly. Files recorded using the 3D shooting function (MP files) are supported only by the X2-Pro card. For any inquiries regarding Eye-Fi cards please contact the card's manufacturer.
*13 Image size is limited to 5M or smaller
*14 Filter is not effective on LCD monitor
*15 The number of pets automatically detected is limited to 1 when Auto Shutter Release is set to ON, or up to 10 when it is set to OFF. Depending on the subject and shooting conditions the camera may not be able to correctly detect faces. In Pet mode, the flash and face detection of people's faces cannot be used

Basic Performance

Effective pixels 14 megapixels
Optical zoom 3.6X
Wide-angle shooting 28mm (35mm camera equivalent)
Image stabilization DUAL IS (CCD-shift image stabilization & High-sensitivity shooting)
LCD size 2.7-inch, 230,000 dots
LCD type TFT colour
Movie recording HD movie (MPEG-4 AVC/H.264)

Other Features

  • Shadow Adjustment Technology that detects faces of subjects and optimizes focus and exposure accordingly
  • Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results
  • Scene Modes for one-touch shooting adjustment in difficult environments including dedicated underwater scenes as well as in standard conditions
  • HDMI output control for operations including picture selection and frame-by-frame advancement using a TV's remote control
  • Face Detection AF with which the camera detects and focuses on human faces automatically
  • iAUTO function that analyzes the current composition and optimizes camera settings automatically
  • In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided
  • USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC
  • AF Tracking to keep a moving subject in focus by tracking it automatically
  • Photo-surfing allows you to search desired pictures according to recording keyword such as "date", and "subject".
  • Hard glass barrier to protect the lens
  • Compatible medias: SD/SDHC/SDXD/Eye-Fi memory cards
  • Press releases are company announcements that are directed at the news media.
  • Information posted on this site is current and accurate only at the time of their original publication date, and may now be outdated or inaccurate.
  • Company names and product names specified are trademarks of their respective owners.