June 17, 2014

"SUPER PREMIUM SMALL"

OM-D E-M10 Limited Edition Kit

Kit in limited quantities comes with exclusive accessories for a limited edition
body outfitted with a synthetic leather grip

OM-D E-M10 Limited Edition Kit Leather strap (Orange)  Lens cap (Orange)

OM-D E-M10 Limited Edition Kit (Orange/Green/Black)
Body + M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ

Leather strap (Orange)
Lens cap (Orange)

Olympus Imaging Corporation (President: Ogawa Haruo) is pleased to announce the Limited Edition Kit for its OM-D E-M10 Compact System Camera, scheduled for release from Friday, June 27. This Limited Edition Kit comes with exclusive accessories for a limited edition body outfitted with a synthetic leather grip. The body grip is available in orange, green, and black.

The OM-D E-M10 is the latest model of Compact System Camera in Olympus OM-D series, released in February 2014, The model has won high praise from all corners for being a solid performer in that category that has condensed the superior performance and functionality of high-end models into an ultra-slim body that, despite being small and light, allows one to engage in serious photography. Now, Olympus announces the release of the OM-D E-M10 Limited Edition Kit, a set that pairs a limited edition body outfitted with a synthetic leather grip with the ultra-compact standard zoom lens M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ*1 and adds limited edition color coordinated genuine leather straps and lens caps color coordinated. This limited edition model will allow the user to more ably show off their personal flair.

Main Features

  1. Exclusive accessories enhancing a premium feel of the camera's body
  2. Three new colors - orange, green, and black - to match your style

Product Summary

Category Product Name MSRP Launch Date
Interchangeable lens camera conforming to the Micro Four Thirds standard OM-D E-M10 Limited Edition Kit
(Orange/Green/Black)
OM-D E-M10 body
+ M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ*1
+ exclusive leather strap
+ exclusive lens cap
Open price June 27, 2014
*1 The lens color in all cases will be black.

Main Feature Details

1. Exclusive accessories enhancing a premium feel of the camera's body

1) Limited edition genuine leather strap

A leather strap with a finished grain matching the grain decorating the camera's body. In order to achieve designer-level textures, a noted Japanese tanner known for the superior leather production technology tooled the high-quality leather carefully selected and produced for this product, and finished the entire strap to a fleshy thickness. While the strap retains a pliancy that allows the strap to be wrapped around one's hand, one can also sense the superior texture and feel with a resilience resembling that of an upmarket watch band. The strap was further given a meticulous finish with an abundant air of luxury that extends to the smallest details, such as a back not prone to slipping and the metal fasteners.

Genuine leather strap, grain surface Genuine leather strap, fastener area
Genuine leather strap, grain surface Genuine leather strap, fastener area
2) Limited edition lens cap

The shade of each of the cap colors was carefully selected to match both the camera body and genuine leather strap - orange, green, or black. The "OM-D" logo not found on any other lens cap is emblazoned in the same color in the center of the lens cap. The shine of the colored metal shows off the specialness of the OM-D E-M10 Limited Edition Kit.

Limited edition lens cap (Orange/Green/Black)
Limited edition lens cap
(Orange/Green/Black)

2. Three new colors - orange, green, and black - to match your style

We used synthetic leather materials like those used in bags for the front of the camera body in our quest for a quality feel. Furthermore, changing the coloring of the materials to match the configuration gives it a sense of solidity and it also enhances the textures of the E-M10's premium design.

The Limited Edition model is available in three colors: a mellow orange that works as a joyous splash of color in a fashion ensemble, a gentle green that steers the camera away from being "a tool for taking photos" to "a part of one's lifestyle," and an adult black that evokes a sense of luxury even while using wild, lizard-skin design. This is the camera to be chosen by fastidious users of their lifestyle to stand as a point of pride and show off a bit of their personality.

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