The CAMEDIA C-1400L was launched in 1997. This fixed-lens digital single-lens reflex camera was equipped with a high-performance optical 3x zoom lens. It was the first affordable digital camera to feature a 1.41-megapixel primary color progressive CCD, which provided superb color reproduction. With its amazing image quality, 1.41-megapixel resolution and 128,000 JPY price tag, the C-1400L sent shock waves through the market and won numerous awards. Olympus was able to set the price at such an affordable level thanks to relentless cost-cutting efforts, led by development staff and production engineers.