The μ720SW features a shock-resistant and waterproof structure with the thinnest and most stylish compact body of any 7-megapixel camera. It's a great all-round camera, suited equally to active and formal photography. Rugged designing extends the μ720SW's range of use to normally off-limits activities, such as skiing and river rafting, or just letting the kids use it to take photos. As a waterproof and dust-proof camera, it can be taken snorkeling or when playing at the beach. But the μ720SW is equally at home in formal occasions thanks to its chic flat-square design, which evokes the exclusivity of a high-priced designer watch. Also, the non-protruding lens allows the camera to fit into a pocket or handbag.