After almost 15 years of working in the non-profit arts industry, I was ready for a new challenge. While looking into new opportunities it became clear to me that I still wanted to work in a place where I felt I could have a positive impact on the world. The Olympus mission is to "make people's lives healthier, safer, and more fulfilling." That's a mission that resonated and I feel like the products we make do just that.
Marketing Communications Manager for the Life Science Division, Scientific Solutions Business
"Being a part of a company that prioritizes giving back to the community makes my work more rewarding."
Q: Why did you join Olympus?
I wanted to work in a place where I felt I could have a positive impact on the world.
Q: What do you do at Olympus, and what motivates you?
The work of MarCom supporting sales teams is very wide, and it's rewarding to manage the entire process.
As the Marketing Communications (MarCom) Manager for the Life Science division, I work with the product management team on all aspects of marketing activities. The division manufactures and sells Life Science microscopes and systems, which can be found in classrooms, universities, and laboratories and are used in fields from pathology to cancer research. I get to have a hand in a variety of efforts from creating materials for product launches, to planning social media efforts, to developing our advertising strategy, to supporting our sales teams. While the breadth of work is wide, it's incredibly rewarding to be involved throughout the entire process.
Q: What is a typical day for you?
Given the wide range of projects I'm working on at any given time, my daily schedule can vary quite drastically. One day recently consisted of the following:
9:00-10:00 : Check emails and respond to any outstanding issues.
10:00-11:00 : Meet with the Marketing Technology Manager to discuss how to further use analytics tools to measure the results of our marketing efforts connected to our web traffic.
11:00-12:30 : Proofread and review content for brochure and webpages for upcoming product launch.
12:30-13:00 : Grab a quick lunch.
13:00-14:00 : Meet with the Director, Integrated Marketing Communications and our videographer to discuss the content and messaging for an upcoming video project.
14:00-15:00 : Draft content for our monthly internal newsletter.
15:00-16:00 : Meet with our Senior Product Manager for the clinical market to review current projects and make sure all of them are on schedule.
16:00-17:30 : Review upcoming advertising plans and deadlines to determine what content needs to be submitted for design.
17:30-18:00 : Conduct final email check and review schedule for the next day.
Q: What is required skill & specialty for your job?
My role requires a broad background in all aspects of marketing and communications.
As an arts-lover and a theater major in college, I worked my way into management and marketing initially through extra-curricular involvement, and then in my first jobs after graduation. The transition from marketing theatrical and musical events to microscopes sounds unusual, but both involve the same skills such as understanding your audience/customer, determining what message you're trying to communicate to them to sell your product, and figuring out the best vehicle to doing so. Given that, my role requires a broad background in all aspects of marketing and communications. In addition to understanding strategies and tactics, it also requires the ability to juggle a great deal of projects and work with colleagues and customers across the company both locally and globally.
Q: Finally, how do you feel about contributing to society?
Being a part of a company that prioritizes giving back to the community makes my work more rewarding. In addition to the impact our products have on society, there are countless opportunities to make a direct impact as Olympus employees. As part of the STEM for Students group in our site, I have worked with colleagues across divisions to participate in educational opportunities for young people and to make science more accessible to all. The group recently hosted a bake sale in which we raised money for the local public school system's newly established Olympus STEM fund (which will help fund STEM-related field trips and activities for high school students). I've also had the opportunity to work with elementary school students to teach them how to use a microscope and examine their own cheek cells. Seeing the reaction of a child looking through a microscope for the first time is priceless.