Design Philosophy

Our design philosophy is to deliver high-quality products that put smiles on people's faces,
reflecting our corporate philosophy of "Making people's lives healthier, safer, and more fulfilling."
Olympus designs, in addition to enhancing ease of use and band unity, also play a valuable role
in strengthening brand identity through visual appeal that communicates the thought put into every product and service.

Design for Industrial and Medical Products

When designing industrial and medical products, Olympus studies the various circumstances in which the products are used, and obtains opinions from customers. This allows us to pursue user-friendly designs that are also ergonomically superior while creating a solid Olympus brand identity.

Design for Consumer Products

The design concept of Olympus consumer products, such as digital cameras and audio products, is originality and diversity. We seek to make designs of mass-produced products that are widely accepted by various customers of all ages.

Designed for a Reason

There is a reason for every OLYMPUS design.
The passion we put into our products is revealed in the design of each and every part.